In a post in this blog about Vozavi.com social shopping site has generated a very interesting debate about communication strategies applied to social Shopping Sites. I think this debate is very interesting in order to analyze strategic communication models of Social E-Commerce.

You can finde this debate here.

You are kindly invited to participate. All opinion are highly regarded

 

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and you are welcome to redirect them to this post about Vozavi.com

Why communication strategies are a useful tool for Internet Marketing and communication?

Because strategies and communication models can.

  1. Identify and deeply analyze one site’s systematical way of communicating.
  2. In a model people has a clear understanding of the Plus or Minus of the communication strategy model implied.
  3. Each model – being systematical and paradigmatic – can be applied to more than one web site.

Sharing model and paradigm of Web communication can save costs of restyling.