In a post in this blog abouthas generated a very interesting debate about communication strategies applied to social Shopping Sites. I think this debate is very interesting in order to analyze strategic communication models of Social E-Commerce.
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Why communication strategies are a useful tool for Internet Marketing and communication?
Because strategies and communication models can.
- Identify and deeply analyze one site’s systematical way of communicating.
- In a model people has a clear understanding of the Plus or Minus of the communication strategy model implied.
- Each model – being systematical and paradigmatic – can be applied to more than one web site.
Sharing model and paradigm of Web communication can save costs of restyling.