In a post in this blog about social shopping site has generated a very interesting debate about communication strategies applied to social Shopping Sites. I think this debate is very interesting in order to analyze strategic communication models of Social E-Commerce.

You can finde this debate here.

You are kindly invited to participate. All opinion are highly regarded


Shared Flickr Image

For this reason comments for this post are disabled
and you are welcome to redirect them to this post about

Why communication strategies are a useful tool for Internet Marketing and communication?

Because strategies and communication models can.

  1. Identify and deeply analyze one site’s systematical way of communicating.
  2. In a model people has a clear understanding of the Plus or Minus of the communication strategy model implied.
  3. Each model – being systematical and paradigmatic – can be applied to more than one web site.

Sharing model and paradigm of Web communication can save costs of restyling.