I found this BuzzMarketing campaign about Chris Anderson’s book, The Long Tail.
The author if this campain is Apt Studio. Here a little description provided by Apt Studio: ” offers an exclusive extract from the book. Released under Creative Commons. Produced by Apt Studio for Random House UK. With full cooperation of Chris Anderson. Music by Linkwood. “
In my opinion …Chris Anderson’s theory is one of the leading path of the new Marketing model of XXI century.
From a Mass Market to a mass of markets.
I would like to ask you a question:
Does anyone of you know some books or authors who are at the opposite of Chris Anderson’s Theory?
Could you please write the answer in my comments?