I found this BuzzMarketing campaign about Chris Anderson’s book, The Long Tail.

The author if this campain is Apt Studio. Here a little description provided by Apt Studio: ” offers an exclusive extract from the book. Released under Creative Commons. Produced by Apt Studio for Random House UK. With full cooperation of Chris Anderson. Music by Linkwood. “

In my opinion …Chris Anderson’s theory is one of the leading path  of the new Marketing model of XXI century.

From a Mass Market to a mass of markets.

I would like to ask you a question:

Does anyone of you know some books or authors who are at the opposite of Chris Anderson’s Theory?

Could you please write the answer in my comments?

Thank you

Enrico Giubertoni