What are the benefits of social Shopping? Some interesting examples, and links

The great benefit of social shopping is that people can do Shopping together. It’s the online equivalent of a trip to the mall with your friends.

Consumers can browse products together and talk about them, even consulting with each other before making a purchase decision. These facts are very important.

socialshopping.jpg

There are many examples of social shopping tools that can be easily applied to an online boutique: Varien.com blog has published a very interesting analysis of Social Shopping Tools that can be easily applied to E-tail boutique.

One of them is Sosign Interactive, a Canada-based company, aims to help etailers make social shopping a truly social experience with Clavardon. Ecommerce-guide.com offers this explanation of the new social shopping application:

The main features include: co-browsing, co-scrolling, co-highlighting and chat. Clavardon also provides a way for visitors to meet friends by e-mail and invite other visitors to co-browse. (The name of the tool comes from the French Clavarder, to chat.)

Varien.com is a US Marketing company that is developing a very interesting Open Source E-commerce Solution: Magento. Magento is the first Open Source Marketing based E-commerce solution.

Source:

Varien.com Blog

See also:

Scritto il 18 Gennaio 2008

Enrico Giubertoni

International Keynote Speaker, Autore. Aiuto le imprese a sfruttare il Marketing Digitale come leva strategica per conquistare il proprio Target

Enrico Giubertoni

The great benefit of social shopping is that people can do Shopping together. It’s the online equivalent of a trip to the mall with your friends.

Consumers can browse products together and talk about them, even consulting with each other before making a purchase decision. These facts are very important.

socialshopping.jpg

There are many examples of social shopping tools that can be easily applied to an online boutique: Varien.com blog has published a very interesting analysis of Social Shopping Tools that can be easily applied to E-tail boutique.

One of them is Sosign Interactive, a Canada-based company, aims to help etailers make social shopping a truly social experience with Clavardon. Ecommerce-guide.com offers this explanation of the new social shopping application:

The main features include: co-browsing, co-scrolling, co-highlighting and chat. Clavardon also provides a way for visitors to meet friends by e-mail and invite other visitors to co-browse. (The name of the tool comes from the French Clavarder, to chat.)

Varien.com is a US Marketing company that is developing a very interesting Open Source E-commerce Solution: Magento. Magento is the first Open Source Marketing based E-commerce solution.

Source:

Varien.com Blog

See also: