• "Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand" (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic company [Continua a leggere ...]

  • When our company acts in the principles of digital innovation several phenomena occur: One of these - and you will agree that it is among the most important - [Continua a leggere ...]

  • When you measure your performance digitally, you often notice - when you compare it with previous years, turnover drops for the same amount of money. And consequently the advertising [Continua a leggere ...]

  • What are the most useful metrics of your cosmetics company? Sometimes it's not easy to identify the metrics that will make your cosmetics business effective. But let us focus [Continua a leggere ...]

  • New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage of [Continua a leggere ...]

  • The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. Get a clear understanding [Continua a leggere ...]

  • During the Covid-19 (Lockdown) many cosmetics companies with a direct sales network experienced the unforeseen situation of not being able to sell in the presence and therefore having to adopt [Continua a leggere ...]

  • Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand expects [Continua a leggere ...]

  • Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a cosmetic [Continua a leggere ...]

  • Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough in [Continua a leggere ...]