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	<title>Measurable marketing: the indicators that drive decisions - Enrico Giubertoni</title>
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	<description>Measurable marketing is a way of running marketing in which every activity has an indicator that drives a decision: which channel to fund, which step of the customer journey to fix, what the brand is worth. The marketing manager reports to leadership with numbers linked to revenue, readable by decision makers and comparable over time.</description>
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		<title>Lost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy</title>
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		<description>From a company-centred view to a customer-centred one: interdisciplinary teams and real-time analytics that tell you what to change.</description>
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		<title>Think like your customer. Use Buyer Personas to boost your digital marketing strategy</title>
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		<title>The Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing</title>
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		<description>How the consumer of the AI era redefines trust and the customer journey, and five actions for the Head of Marketing.</description>
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		<title>AI Marketing Trends 2025: Is your team ready for the Digital Citizen? 5 questions to find out</title>
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		<description>The changes AI brings to marketing, with five quick questions to assess how ready the team is.</description>
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