https://www.enricogiubertoni.com/en/topics/sales-forecasting Sales and forecasting is the theme of those who lead a sales network and must tell leadership how much it will invoice, when and from which customers. A forecast holds when every stage of the pipeline (the list of open deals, ordered by progress) has written criteria, and when the loyalty of existing customers counts as much as new sales. en-GB https://www.enricogiubertoni.com/en/blog/conquer-your-target-adopt-a-holistic-approach-to-optimizing-sales-channels-and-achieve-success.html https://www.enricogiubertoni.com/en/blog/conquer-your-target-adopt-a-holistic-approach-to-optimizing-sales-channels-and-achieve-success.html A consulting case: why carts were abandoned online, how store and e-commerce data revealed it, and how the channels were aligned around the target. https://www.enricogiubertoni.com/en/blog/organisational-alignment.html https://www.enricogiubertoni.com/en/blog/organisational-alignment.html A real case: when departments fall out of sync, customers feel it first, and loyalty is what pays the price. https://www.enricogiubertoni.com/en/blog/discount-requests.html https://www.enricogiubertoni.com/en/blog/discount-requests.html Why answering discount requests erodes the relationship, and how to find and value the need behind them. https://www.enricogiubertoni.com/en/blog/sales-tactics-ai.html https://www.enricogiubertoni.com/en/blog/sales-tactics-ai.html A case study of AI in sales tactics: what changed in customer engagement and what it took from the team.