{"id":20509,"date":"2020-11-09T11:47:04","date_gmt":"2020-11-09T10:47:04","guid":{"rendered":"https:\/\/www.enricogiubertoni.com\/\/blog\/metric-and-kpi-for-cosmetic-digital-marketing-how-to-choose-the-most-effective.html"},"modified":"2025-07-30T22:37:22","modified_gmt":"2025-07-30T20:37:22","slug":"metric-and-kpi-for-cosmetic-digital-marketing-how-to-choose-the-most-effective-2","status":"publish","type":"post","link":"https:\/\/www.enricogiubertoni.com\/en\/blog\/metric-and-kpi-for-cosmetic-digital-marketing-how-to-choose-the-most-effective-2.html","title":{"rendered":"Metric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What are the most useful metrics of your cosmetics company? Sometimes it&#8217;s not easy to identify the metrics that will make your cosmetics business effective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But let us focus on one thing: what makes a metric, i.e. measuring parameters, effective? What are the effective measuring characteristics?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To understand if a metric is effective there is a Golden Rule:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">A metric to be a good metric for you, and therefore effective must:<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Change your attitudes and\/or<\/strong><\/li>\n\n\n\n<li><strong>Change your behaviour<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If a metric alternately changes your attitudes or behaviors or both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within this Webinar we analyze which are the most effective metrics to make effective decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We&#8217;ll explain what they are and what meaning they have for cosmetics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>comparative metrics<\/li>\n\n\n\n<li>Leading Metrics<\/li>\n\n\n\n<li>Lagging Metrics<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We will explore how to use metrics to make disruptive innovation within cosmetic companies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the most useful metrics of your cosmetics company? Sometimes it&#8217;s not easy to identify the metrics that will make your cosmetics business effective. But let us focus on one thing: what makes a metric, i.e. measuring parameters, effective? What are the effective measuring characteristics? To understand if a metric is effective there is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-20509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-strategies"],"_links":{"self":[{"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/posts\/20509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/comments?post=20509"}],"version-history":[{"count":0,"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/posts\/20509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/media\/2891"}],"wp:attachment":[{"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/media?parent=20509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/categories?post=20509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enricogiubertoni.com\/en\/wp-json\/wp\/v2\/tags?post=20509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}