Authored works
Media Coverage
- Memorable Conversations: Innovative Empowerment for Companies and Forward-Thinking Leaders
- Latest articles: resources dedicated to upper-level roles in Marketing & Sales
- Shaping the Digital Landscape: My Contributions to Digital Innovation
- Fostering Digital Adoption: Editorial Contributions and Insights
- Thought Leadership and Publications by Enrico Giubertoni on Digital & Social Strategy
Memorable Conversations
Transforming Retail Through Digital: It’s Time to Act
The retail landscape is being reshaped by unprecedented forces. In this thought-provoking discussion, we uncover the keys to thriving through innovation. How can we align common goals between brands and independent retailers in this accelerated digital landscape?
Isabelle Avenel, Training Manager at L’Erbolario, sheds light on this issue in this insightful conversation.
Breaking down silos between Marketing and Customer Service through targeted knowledge sharing can unleash a wealth of untapped potential and create a competitive advantage. This Podcast episode is about a memorable insightful dialogue between Marketing and Customer Service. Paolo FABRIZIO, Customer Service Culture author, interviewed me.
Most Recent Publications
Specialized Printing
B2B and B2C Digital Marketing contributions in the trade press.
I have been contributing articles on Digital Strategy for B2B since 2010.
I have been contributing articles on Digital Strategy for B2C since 2016.
Enrico Giubertoni: Authored Books
For its efficacy, the cosmetics industry’s uniqueness determines the need for additional focus: therefore, the need to fill a gap through targeted publications, the first in Europe on Digital Marketing.
Contribution by Enrico Giubertoni on digital communication, within the collective volume AA.VV. Leggere la comunicazione, Meltemi Ed. [ pp. 139 – 143 ]
Enrico Giubertoni authored Chapter 5 – Digital Marketing – of this publication.
Book by Enrico Giubertoni on Cosmetic Digital Marketing