Publications

the magazine of the printing and graphic arts industry

A standing column, opened in 2010, that brings digital marketing inside the printing industry.

• I Micro Momenti e il packagingOctober · 2019
• Marketing Conversazionale, l’importanza del dialogoMarch · 2019
• Come acquisire nuovi clientiOctober · 2018
• Il marketing va in videoOctober · 2018
• La strategia dell’ascolto organizzatoJuly · 2018
• Misurare e gestire il proprio targetMarch · 2018
• Tutto quello che i dati ci diconoDecember · 2017
• Impresa digitale, il dialogo è il futuroNovember · 2017
• Integrare il digitale nelle logiche d’impresa: come e perchéOctober · 2017
• Sfruttare i Social Media specifici per il Business to BusinessJune · 2017
• Social media monitoring: che cos’è e come si usaJanuary · 2017
• Instagram: comunicazione visiva e visual storytellingSeptember · 2016
• Il consumatore proattivo nell’era omnicanaleAugust · 2016
• Crossmedia e wide format: che strategie usare?July · 2016
• #Hashtag e Pmi: ecco come garantirsi un ROIJuly · 2016
• Come rendere una campagna virale tramite hashtagJune · 2016
• Tre risorse per il tuo sito e per i tuoi social, che ti semplificheranno il lavoroDecember · 2015
• Social ed etichetta: binomio inscindibile e arma di venditaNovember · 2015
• 3D e marketing: un rapporto di collaborazioneNovember · 2015
• Generare leadissue 6 · July · 2015 · print edition
• Virale è meglioissue 5 · June · 2015 · print edition
• Hashtag: come e perchéissue 4 · May · 2015 · print edition
• Privacy e cookie policyissue 3 · April · 2015
• Social media contro vetrinaissue 2 · March · 2015 · print edition
• Tutti i segreti di Twitter: strumento di businessMarch · 2015
• Content strategy: come e perchéissue 1 · February · 2015
• Colpire il nostro target: tecniche e risorseFebruary · 2015
• Come generare ROI e valore nel tempo: il social media planFebruary · 2015
• Prevenire la tempesta perfettaissue 10 · December · 2014
• Reputazione e branding per una PMIissue 9 · November · 2014 · print edition
• Pillole di live chatissue 8 · October · 2014
• Assistenza in tempo realeissue 7 · September · 2014 · print edition
• Pubblica oraissue 6 · July · 2014 · print edition
• Twitter per conoscere la nostra audienceissue 5 · June · 2014 · print edition
• Twitter: le potenzialità per l’aziendaissue 4 · May · 2014 · pages 14-17 · print edition
• Creare un ecosistema comunicativo tra sito, recensioni prodotti, canali social e clienti: intervista ad Andrea Pizzolaissue 3 · April · 2014 · pages 20-23 · print edition
• Cosa non può mancare: perché il sito web è lo specchio della tua aziendaissue 2 · March · 2014 · pages 16-18
• Gli strumenti di LinkedIn per i professionisti della venditaissue 1 · February · 2014 · pages 22-25 · print edition

  How to use LinkedIn for your sales force activities.

• Sette passi per valorizzarci: modificare il tuo sito partendo dal comportamento degli utentiissue 10 · December · 2013 · pages 30-33 · print edition
• Sfruttare la geolocalizzazione per dare visibilità alle attività delle PMI e alle attività localiissue 9 · November · 2013 · pages 24-27 · print edition
• Smartphone: forse non tutti sanno che…issue 8 · October · 2013 · pages 32-35 · print edition
• Scopriamo Google+: largo alle community e agli hangoutissue 7 · September · 2013 · pages 28-30 · print edition

  How Google Hangouts increase the relationship between a company and its prospects, with advice on optimising this form of interaction.

• L’era della comunicazione multicanale. Carta e digitale: sfruttare nuovi strumenti per un risultato più efficaceissue 6 · July · 2013 · pages 25-27

  How QR codes can bridge the print industry and the internet industry.

• Nuove forme del comunicareissue 5 · June · 2013 · pages 31-33

  Streaming video and the print industry can cooperate on cross-platform social media campaigns: some case histories.

• Creatori di social memoryissue 4 · May · 2013 · pages 31-33

  An interview with Giuseppe Prioriello, founder of Pastbook, the app that builds a personal photobook in a second.

• Storia di un incontro impossibileissue 3 · April · 2013 · pages 20-23 · print edition
• Creare brand ambassador: il ruolo di LinkedIn nell’individuare partner strategiciissue 2 · March · 2013 · pages 20-23 · print edition
• LinkedIn: non solo B2Cissue 1 · February · 2013 · pages 24-27 · print edition

  The role of LinkedIn in leveraging social business processes and B2B networks.

• Chi non blogga non piglia pesciissue 10 · December · 2012

  How corporate blogs can create engagement in a company’s community.

• Alla scoperta di Pinterest, uno dei social network più attenti al mondo delle immaginiissue 9 · November · 2012 · print edition

  Using Pinterest to drive traffic and exposure.

• Le strategie e-commerce di MiniMegaPrint e la stretta relazione con il clienteissue 8 · October · 2012 · print edition

  Why MiniMegaPrint is an outstanding Italian company in digital printing: an interview with its CEO, Marco Biancavilla.

• Fare social CRM: condividi il tuo parereissue 7 · September · 2012 · print edition

  Experiencing forms of social CRM in a company’s social communication with its communities.

• I social network intesi come ponte tra azienda e communityissue 6 · July · 2012 · print edition

  How Google+ circles can create more focused streams of communication with a company’s prospects.

• Facebook Insights: comprendere le abitudini e i gusti degli utenti per migliorare la comunicazione aziendaleissue 5 · June · 2012 · print edition

  How to use Facebook Insights to enrich customer personas.

• Buona conversazione: le funzioni di Facebook per creare engagementissue 4 · May · 2012 · print edition

  An introduction to Facebook tools and techniques for opening conversations between a company and its communities.

• Benvenuto prospectissue 3 · April · 2012 · print edition

  Exploring newsletters and their power to inform prospects.

• Newsletter: dieci consigli per evitare gli errori più comuniissue 2 · March · 2012 · print edition

  Newsletters: ten quick tips.

• La ricerca diventa sociale: l’uso dei microformati nei processi di indicizzazioneissue 1 · February · 2012 · print edition

  An introduction to Google Social Search and why microformats matter in a company website.

• Anatomia di una conversione: come sono prese le decisioni onlineissue 10 · December · 2011 · print edition

  A look into the decision process during a conversion.

• Ho il ROI un po’ basso: introduzione all’uso di Google Analyticsissue 9 · November · 2011 · print edition

  An introduction to website monitoring using Google Analytics.

• Colpito e fidelizzato: introduzione alle newsletterissue 8 · October · 2011 · print edition

  How to use newsletters to reach customers.

• Aziende che ascoltano: utilizzare Hootsuite per monitorare le conversazioniissue 7 · September · 2011 · print edition

  How Hootsuite can enhance social media monitoring.

• Alla ricerca del ROIissue 6 · July · 2011 · pages 22 · print edition

  Definitions of ROI in social media marketing, and the role social plugins play in it.

• Un brand evangelist per amicoissue 5 · June · 2011 · pages 24 · print edition

  Why brand evangelists matter so much to a company.

• Parlano di noi? I grandi vantaggi del monitoraggio delle conversazioni in reteissue 4 · May · 2011 · print edition

  Google Alerts and the other social media monitoring tools.

• Come sfruttare la geolocalizzazione offerta dai social networkissue 3 · April · 2011 · print edition

  Geolocation opens opportunities for local companies and franchises, with examples of strategies built on it.

• Le prodigiose opportunità offerte da Google Statistiche di ricercaissue 2 · March · 2011 · print edition

  Google Insights for Search discovered, and how the tool can boost social media marketing activities.

• L’uso dei social network per promuovere la tua azienda: il bello dei social networkissue 1 · February · 2011 · print edition

  Case histories and advice for companies that want to strengthen their social media communication.

• Creare Brand Ambassador2013
• Appunta i tuoi interessi2013

• AI Pro Employee: configure AI to serve your People, not vs. People2026
• The Velocity Manifesto: 10 Commandments for the Modern C-Suite2026
• The Margin Leak Audit: 3 hidden revenue drains every Board misses2026
• Reshape Your Mindset: 4 Key Paradigms for an AI-Oriented Organizational Culture2025
• Welcome to AI-Driven Digital Mentality!2025
• How is Artificial Intelligence reshaping Trade Marketing?2025
• What's the Optimal Mindset for AI?2025
• The New AI Org Chart: Redefining Roles in the Human + AI Era2025
• The Retail Reckoning: Is Your Business Ready for the AI Shopping Revolution?2025
• AI: Do You Want to Just Write Prompts, or Become an Industry Shaper?2025
• Stop Blaming the Algorithm. Your Social Media is Boring, and AI is Your Only Escape.2025
• AI is your company's body. But who is its mind?2025
• The C-Suite's Litmus Test: Is Your AI Governance an Asset or a Blind Spot?2025

a reference magazine for the cosmetics industry, published by Tecniche Nuove

Digital strategy for business between cosmetics companies, in the sector's reference magazine.

• Come le strategie di branding aiutano nella cosmesiissue 4 · May · 2017 · print edition
• Rispondere ai bisogni e ai segnali di acquisto sui socialissue 1 · February · 2017 · print edition
• Pinterest per dare valore ai prodotti cosmeticiissue 9 · December · 2016 · print edition
• Twitter e il suo ruolo nel marketing della cosmesiissue 7 · October · 2016 · print edition
• Facebook: perché è importante per il marketing della cosmesiissue 5 · June · 2016 · print edition
• Instagram per comunicare i benefit di un prodotto cosmeticoissue 3 · April · 2016 · print edition
• Esperienza di prodotto cosmetico nel digitale2021

the newsletter of the Turin Centre for Semiotic Research

The newsletter of the Centre for Semiotic Research in Turin: the earliest writings, and the semiotic root of the craft.

• Quando a decidere è il destinatarioissue 7 · October · 1995 · pages 6 · print edition

  The first forms of web marketing strategy in the early internet era.

• Variazioni sulla dimensione lineare: le prime forme di web marketing nell’Internet degli anni Novantaissue 6 · June · 1995 · pages 2 · print edition

  Hypertext, multimedia and their relationship with ethnographic and cultural systems: a theoretical article on non-linear writing.

• Navigare tra i libriissue 4 · December · 1994 · pages 4 · print edition

  How internet OPACs open opportunities in bibliographical research.

• Città aperte e vicoli ciechi. Forme di pubblicità e strutture di siti sul World Wide Web1996
• Seduttori e sedotti. Don Giovanni, una storia di eccessi1996

a Tecniche Nuove magazine on e-commerce, published in the early days of the Italian commercial web

The strategies of e-commerce sites as told in 2001, when online trade in Italy had only just begun.

• Vendere in rete: le strategie dei siti web di commercio elettronicoissue 6 · June · 2001 · print edition

  Some case histories about e-commerce marketing strategies.

• Comunicare l’automobile: le strategie dei produttori sul webissue 5 · May · 2001 · pages 40-45 · print edition

  Marketing strategies of the car industry on the world wide web.

• EBA Forum e NETCOMM… si parla anche di Shannon2007
• Novità: David Orban riguardo alla politica su Second Life2007

the Telecom Italia group programme that backed early-stage companies

The Telecom Italia group programme for start-ups: the search engine marketing handbook for those founding a company.

• Introduzione al SEM, il marketing sui motori di ricerca: prontuario per startupper2014 · print edition

  How to run a search engine marketing campaign for a startup.

the Italian paper industry magazine, published by Tecniche Nuove

The magazine of the paper industry, where digital enters from the brand side rather than the machine side.

• La tua carta è social?February · 2013 · print edition

  How paper manufacturers use social networks for their branding objectives.

an international social media management platform

The international social channel management platform, which published his operational advice.

• HootUp «HootUpLevel»: dieci consigli per la tua attività di social media marketing2013 · print edition

  An open lesson inside a social media master course, on using HootSuite for live events.

  Co-written with other authors.