Enrico Giubertoni


Digital Marketing Consultant, Author, Speaker

Enrico Giubertoni

I help businesses to take advance of Digital Marketing as a Strategic Lever to win the Target Audience.

From my decades of experience derive outreach activities through books and industry articles. Public Speaker at international events, I am invited as a lecturer in Masters and Universities.

At 21, I decided to run my life into Digital Marketing.

Who I help

Marketing Director / CMO / Head of

And the responsible functions in the:

  • Ensuring a strategic vision

  • Fostering Innovation

  • Achieving Medium/Long-Term Goals.

Digital & Marcom Manager

And the responsible functions in the:

  • Marketing campaigns management
  • Strategic plans implementation
  • External stakeholders relationship coordination.

Vision


The Target Audience is Exponentially Evolving: as a result, businesses must keep pace with the changing essence of their customers

Enrico Giubertoni

Vision: the three pillars of Proactivity

Identify

the needs of the Target

Transform

the needs in
significant user experiences

Anticipate

the pace of change of Clients and Prospects

Mission


I help businesses to take advance of Digital Marketing as a strategic lever to win over their target audience

Enrico Giubertoni

Approach

Target expects from enterprise marketing the ability to provide meaningful answers to the present and future needs. Therefore, enterprises must be able to:

Adapt

the path of innovation to reach the specific needs of the target audience

Transform

needs in meaningful user experiences

Anticipate

the pace of change of Clients, Prospects and Market

It then becomes necessary to align and engage Top Management, Internal Teams, and External Stakeholders in this changing scenario.

Values


I share what I believe in to explain:

  • Why since 1998 I decided to make my digital knowledge available to businesses.
  • How I develop solutions from a continuous improvement perspective.
  • What motivates me to work with ambition, care and passion.
Enrico Giubertoni

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Ho conosciuto Enrico ad un corso di Cosmetica Italia sul Marketing digitale e ho poi continuato ad approfondire sul tema tramite i suoi libri. Tra le molte cose che ho apprezzato di lui sicuramente le principali sono state l’approccio diretto, pratico e la capacità di ascolto dentro e fuori dall’aula. Enrico mi ha seguito in una fase particolare dove avevo necessità di un coaching professionale ad hoc ed è stato vicino, prezioso, professionale con la giusta attività di analisi e riflessione specialmente sugli aspetti legati alla sfera professionale/personale.

Alessandro Rosso, Head of Marketing at FederFARMA.CO

Ho potuto assistere alle lezioni che Enrico ha tenuto al Master IED in Brand Management per la Certificazione Hootsuite degli studenti (2013 – 2017): è un insegnante fantastico. Riesce a coinvolgere tutti, a rendere chiaro ogni concetto anche alle persone meno avvezze all’utilizzo degli strumenti di social meda marketing a trasformare ogni lezione in un divertente evento basato sulla condivisione di esperienze, in aula quanto sulla Rete

Alessandra Colucci, IED - Master in Brand Management. Rome

Enrico participated as a guest in 2 webinars organized by me at Hootsuite.  It is a pleasure to listen to him while explaining the best strategies for social media.

He is really able to help any business to grow using social media.

Chiara Grassilli, Hootsuite Media Inc - London/Vancouver

Anche se conoscevo “digitalmente” Enrico da molti anni, grazie al suo Blog e alla sua presenza sui canali social, ho avuto l’occasione di incontrarlo durante un Mashable Media Day a Milano.

Credo che Enrico sia ad oggi il più preparato Digital marketer nel campo della cosmetica in Italia. Consiglio Enrico per la sua competenza, per i suoi modi signorili e la sua tranquillità interiore.

Leonardo Bellini, LinkedIn for Business