Professional Profile
I empower businesses to leverage digital marketing and artificial intelligence as strategic driver for winning their target audience.
I began my career in online marketing back in 1997, working in-house for various companies. I’ve always been passionate about bringing a digital-first approach to marketing and sales, and I’ve helped numerous teams embrace a digital culture.
In 2009, I decided to leverage my years of experience working inside companies and launched EnricoGiubertoni.com. My goal was to help businesses as a consultant define and implement winning digital strategies, and I developed my own unique models, approaches, and frameworks to do just that.
Author of 4 books on digital strategy, I am a guest speaker and moderator at major international events (Social Media Week, Milano Digital Week, Cosmoprof Worldwide) as well as at corporate events.
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I first met Enrico as a participant in one of his insightful Digital Marketing workshops. I was immediately impressed by his expertise and his ability to translate complex concepts into actionable strategies. I've since continued to learn from him through his books, which offer a wealth of practical advice for business leaders. Among the many things I appreciated about him certainly the main ones were his direct, practical approach and ability to listen in and out of the classroom. Enrico followed me at a particular stage where I needed ad hoc professional coaching. He was close, valuable, and experienced with the suitable activity of analysis and reflection, especially on aspects of the professional/personal sphere.
I had the privilege of working with Enrico as our digital marketing consultant.
Specifically, Enrico helped us conduct a precise and timely analysis of our online presence and held internal training sessions with a practical approach strongly oriented toward achieving business objectives. He was able to actively involve the participants and bring out potential that had remained latent until that moment, enhancing the value of each of them by role and inclination.
Enrico also made a valuable contribution in the transition from Google Analytics 3 to GA4, through individual sessions, and supported me in the production of the annual report by giving me advice and food for thought that allowed me to highlight opportunities not yet emerged.
Enrico is certainly a professional who is prepared, competent, and passionate, but above all, he is a person whose humility, kindness, and friendliness I cannot help but emphasize.
Enrico was one of the professors in the Master's program I attended from November 2011 to July 2012, specifically for the part dedicated to the world of social media and online communication.
An undeniable expert in the field, I was struck by his passion and enthusiasm for the topics covered, which he updated instantly with the latest news or trends.
He gave me endless starting points and reflections, as well as advice and arguments for a dialogue that was instructive for me on this universe, which he manages in a fun as well as highly professional way.
Months after the end of the master's program, he still has the patience to listen to my questions and a willingness that is even hard to believe!
I believe that Enrico has a natural predisposition for teaching, which is hard to find in this field. Anyone who has the opportunity to include him as a teacher for courses or master's degrees on the subject, I believe should have no doubt about it.
