About us
Revenue Governance
Consulting and training for structured companies
We identify where your company loses value without noticing it, and we optimise the flows until that value grows again.
What’s in it for meAn expression of business English: what do I gain from this? It is the question every reader asks in front of a page, and here the answer comes first.: Why you need us
Link governance to value: the compass and the gyroscope of revenue
Each function reaches its own objective, and value is lost all the same
Marketing measures contacts, sales measures contracts, management measures the margin. What escapes through the gaps between these measures is the part that nobody supervises.
This is where we intervene
We demonstrate at which step value stops and what that step is worth, then we work on processes, culture and governance to optimise it. At the end of our work you have a map of your optimised flows, a priority for each business unit and indicators that your management reads independently.
Selected clients
- Worldline
- Alba Leasing
- L'Erbolario
- 3M
The founder
Enrico Giubertoni
Performance Systems Architect™
Founder and owner of the consulting and training practice that carries his name, Enrico Giubertoni is an internationally known designer of revenue systems and a recognised keynote speaker. Active in digital since 1993, for more than thirty years he has decoded digital signals for Revenue Governance and for Signal Intelligence™ (the reading of latent buying signals) in B2B and B2C companies. His activity focuses on identifying analytical inertia (the data a company owns and does not convert into decisions) inside the business units, and on converting it into Financial Velocity, meaning the speed at which a company generates value in the widest sense of the word.
In December 2009 he became independent and founded the company, to give a structure to his method.
A pioneer since 1993
Starting from experimental research with Guido Ferraro, Luciano Gallino and Armando Testa, he has built more than thirty years of work on reading digital signals applied to B2B and B2C business.
Scientific authority
A member of scientific committees and the author of books and strategic essays, he contributes to defining the criteria with which management interprets data and market decisions.
A methodological approach
With the proprietary Revenue Blueprint™ method he integrates artificial intelligence into marketing and sales processes, with their correlations to the other areas of the company. The focus remains on Strategic Alignment within and between business units.
Featured in: Corriere della Sera · ANSA · la Repubblica
Engaged by: Cosmoprof Worldwide · Cosmofarma · Social Media Week · Mashable Social Media Day · Milano Digital Week
Why us
Three reasons to choose us
01
We know where organisations lose value in the digital era
For decades we have studied the points where organisations disperse value: between one function and another, between data collected and a decision taken, between the strategy and those who execute it. We know where to look even before we enter your company.
02
We created proprietary methods precisely for this
The Revenue Blueprint™ and Signal Intelligence™ were created to eliminate those losses. They are methods published in the books of our founder, Enrico Giubertoni: you can read and verify them before you choose us.
03
We build tailored solutions on our own frameworks
Every organisation has its own history, its own values, its own vision of the world, and we respect it. For this reason we start from our frameworks (the working models we have developed) and adapt them to your company, like a tailor-made suit.
What you get
Optimised performance for your business units, based on your priorities
Every engagement is built like a tailor-made suit around your objectives. All the numbers below come from the same project, an industrial services company with recurring fees: first half of 2026 against first half of 2025, on the core business line. The name is confidential and the figures are rounded down. The client is the same: what changes is the business unit that reads the result.
This is what those who chose us obtained
+130%
contracted value, with the same number of incoming contacts
The volume of contacts stayed the same: their value grew.
Explore in depth+2points
of conversion from contact to contract, with a sales force almost halved
Salespeople stopped meeting friction where they used to find it.
Explore in depth+25%
return on advertising spend, above the break-even threshold
From a system that returns what it costs to a system that produces value.
Explore in depth+75%
average value per contract, on the same price list
The same service, offered to those who actually needed it.
Explore in depth7→4
people in the sales force, with no loss of results
The conflict between marketing and sales disappeared with no negotiation.
Explore in depthConsumer goods
He helped us carry out a precise analysis of our online presence and bring out potential that had remained latent. [transl. from Italian]
The complete case exists: it contains the breakdown of the numbers, the scope of the measurement and the part of the result that the data does not prove. I will send it to you when you write to me.
Contacts
Now it is your turn: from this point, you are the protagonist.
Tell me about your priorities
Enrico Giubertoni will give you a free and targeted answer within one working day.
- Emailinfo@enricogiubertoni.com
- WhatsApp Business+39 347 071 6627
- OfficeVia Cacciapiatti 4, 28100 Novara, Italy · EU
- Opening hoursMonday to Friday, 9-13 and 14-18