Think like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking about Buyer [Continua a leggere ...]
Why your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
"Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand" (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic company organization. [Continua a leggere ...]
Mobile Beauty Marketing: when your company decides to adopt innovation, you win over the cosmetic consumer
When our company acts in the principles of digital innovation several phenomena occur: One of these - and you will agree that it is among the most important - is [Continua a leggere ...]
Performance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice - when you compare it with previous years, turnover drops for the same amount of money. And consequently the advertising expenditure [Continua a leggere ...]
Metric and KPI for Cosmetic Digital Marketing. How to choose the most effective
What are the most useful metrics of your cosmetics company? Sometimes it's not easy to identify the metrics that will make your cosmetics business effective. But let us focus on [Continua a leggere ...]
The decade 2020 creates the need for a new normality in cosmetics consumers
New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage of Digital [Continua a leggere ...]
Cosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. Get a clear understanding when [Continua a leggere ...]
Cosmetic companies based on Direct Selling: Why digital increases sales
During the Covid-19 (Lockdown) many cosmetics companies with a direct sales network experienced the unforeseen situation of not being able to sell in the presence and therefore having to adopt remote [Continua a leggere ...]
How to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand expects the [Continua a leggere ...]
Digital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a cosmetic product, [Continua a leggere ...]
