Elevate with AI: Aligning Organizational Efforts for Target Excellence
In this era of artificial intelligence (AI), consumers have become more demanding, requiring a high-quality customer experience that can only be ensured through perfect internal harmony. This scenario confronts businesses [Continua a leggere ...]
Meet the true needs of your Target, not their discount requests!
Discounts make customers happy in short term, but don't in long term because price reduction creates confusion about the real value of the product and consequently lowers its reputation. Just [Continua a leggere ...]
Enhancing Sales Tactics with AI: A Case Study of Digital Innovation
In my recent venture as a consultant, I had the privilege of leading a significant transformation within a renowned B2B company. This journey has been documented in my podcast "Digital [Continua a leggere ...]
Artificial Intelligence vs Human Ignorance: The Denied Loan that Sparked a Conversation on Responsibility
Could Your Name Ruin Your Financial Future? If you thought your financial standing solely depended on your actions, think again. Today, we dive into a case that not only challenges [Continua a leggere ...]
Lost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
In today's competitive landscape, customers are not merely shopping for products; they're seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those needs are [Continua a leggere ...]
Unlocking Business Innovation: How a Trip to Paris Revealed Timeless Principles
Discover how a simple trip to Paris can unveil the essence of business innovation and customer-centric culture. In this post, we'll explore how traditional companies can stay relevant by adopting [Continua a leggere ...]
Think like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking about Buyer [Continua a leggere ...]
Why your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
"Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand" (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic company organization. [Continua a leggere ...]
Mobile Beauty Marketing: when your company decides to adopt innovation, you win over the cosmetic consumer
When our company acts in the principles of digital innovation several phenomena occur: One of these - and you will agree that it is among the most important - is [Continua a leggere ...]
Performance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice - when you compare it with previous years, turnover drops for the same amount of money. And consequently the advertising expenditure [Continua a leggere ...]