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Articoli di Enrico Giubertoni
- Beyond the Map: ERP-Digital Retail Convergence as a Driver for Financial Velocity
- AI Governance and Signal Intelligence™: Why Analytical Inertia is Killing Your Margins in 2026
- The Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing
- Escape AI Paralysis: The AI Governance Framework You Need to Act with Confidence
- AI Governance: Are You Architecting a Strategic Ally or an Internal Saboteur?
- Breaking the Stalemate: How Leaders Can Overcome AI Decision Paralysis
- The Battle for Trust: Winning the “Integrated Customer” by Overcoming the GenAI Divide
- AI Mindset: 7 Key Concepts Every C-Suite Leader Must Master for Effective Adoption
- New Retail vs Smart Retail: What They are, why They Matter, and 10 Key Questions You Need to Ask as a Manager.
- Unlocking the Future: 10 Lessons for C-Suite and Managers on AI Digital Transformation
- Beyond the Hype: A C-Suite Framework for AI Ethics, Bias, and Transparency
- AI is the Body, Culture is the Mind: A Manichean Choice for Business Leaders
- AI Creativity: How to Lead the Revolution and Escape the Marketing Stagnation
- AI strategic vision: Will You Settle for Writing Prompts, or Will You Redefine Your Industry?
- The Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance
- Empower your Business in 2025: the Ultimate Guide to Pinterest Business Account and how to Convert it Now!
- The AI Organization Chart and the Future of Work
- AI for Trade Marketing: Shaping a New Mindset for a Competitive Edge
- Smart Retail: 7 Key Principles to Empower Retail Outlets
- Structured Data for Retail: Why a Retail Manager Should Exploit Them
- Structured Data for Local Businesses: What They are and why a Retail Manager should Know how to Utilize Them
- Flash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
- AI Marketing Trends 2025: Is your team ready for the Digital Citizen? 5 questions to find out
- Organisational Aligment: Elevate with AI Organizational Efforts for Target Excellence
- Meet the true needs of your Target, not their discount requests!
- Enhancing Sales Tactics with AI: A Case Study of Digital Innovation
- Artificial Intelligence vs Human Ignorance: The Denied Loan that Sparked a Conversation on Responsibility
- Lost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
- Unlocking Business Innovation: How a Trip to Paris Revealed Timeless Principles
- Conquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
- Think like your customer. Use Buyer Personas to boost your digital marketing strategy
- Strategie di Digital Marketing per Negozi nell’Era Onlife
- Why your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
- Mobile Beauty Marketing: when your company decides to adopt innovation, you win over the cosmetic consumer
- Performance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
- Metric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?
- The decade 2020 creates the need for a new normality in cosmetics consumers
- Cosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
- How to build a Digital Marketing Strategy able to represent the cosmetic product experience
- Digital natives buy experiences: what experience does your cosmetic product give them?
- Understand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona”
- Cosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
- Augmented Reality and Cosmetics: 3 case studies that show how augmented reality can involve the Millennials
- Now you can have your customers book meetings and visits online through Google Calendar