One-to-one Advisory & Decision Coaching
High-impact strategic decisions, taken with the confidence of an advisor at your side.
Advanced mentoring and coaching for strategic decisions: an individual programme for decision makers and senior roles, from the CEO and the C-suite to Directors, Sales Managers and Marketing Managers.
Fully tailored, a unique piece designed on your specific needs: duration, programme and frequency of the sessions follow your priorities and the decisions you have on the table.
They chose us
- Worldline
- Alba Leasing
- L'Erbolario
- 3M
Who it is for
Decision makers and senior roles: top management and middle management.
Top Management
- CEO and C-suite
- Marketing and sales directors
- HR and training
Middle Management
- Marketing manager
- Sales manager
Marketing includes brand, product and eCommerce. In light blue: the roles that can approve and deliver the programme.
Is this your situation?
- you must launch a new product, line or service, or enter a new market, and you want a clear ideation process: what, for whom, with which scenarios;
- you must introduce an innovation (open an eCommerce channel, redesign the customer journey, integrate AI in a process of the department, change the pricing model) and you want clarity from the scenarios to the levers to activate;
- you must reallocate the budget between channels, or change the organisation of the department, a process or the allocation of resources, and operations must continue meanwhile;
- there is a bottleneck in the processes between Sales and Marketing, or a complex topic on the table, and you need an interlocutor outside the company to define it clearly;
- you must generate new ideas, and you need a method to collect them and transform them into a solution, an organisation and a result.
What it is for
Individual 1-to-1 sessions with Enrico Giubertoni as your advisor, in person or remotely. You use them to generate ideas, innovate and decide on the topics, the problems and the complex questions of a decision-making role.
From the overall vision to operational management, this is where every idea takes the form of scenarios. Every decision becomes a weighed choice between pain and gain points (critical points and advantages), evaluated, calibrated and measured on the KPIs (key performance indicators). Every decision receives its actionable plan, which guides execution and a coordinated communication down the hierarchy.
It is advisory work on the content you bring. The advisor works on the topics you put on the table and brings clarity to strategic choices and to the design of what is new. For this reason it differs from a theoretical training course, from a motivational programme and from generic soft-skills training. The opinion is independent: the only interest at stake is your idea and your decision. We show you the risks and opportunities of each alternative and simulate it in a protected environment. The choice, and the decision-making power, naturally remain yours.
Examples of objectives you can reach
- +22%Marketing manageraverage value of the orders generated: better-qualified leads (interested contacts) for the sales network and an optimised acquisition budget
- +25%Sales managerwin rate (the share of qualified offers that becomes a contract), with negotiation times reduced by 30% and no conflict over the clients in the portfolio
- −TurnoverHR and trainingretain your senior roles and give them advanced training: a refined, powerful instrument to consolidate a universal decision method
- -30%Research and developmenttime-to-market (the time from the idea to the launch) of new products and services: technical specifications aligned from the start with real market demand
- ×2,4CEO and C-suiteefficiency on allocated resources, with decisions 100% documented and traceable: capital protected and up to 65% of technology budgets safeguarded
- Your objectiveYou define this objective: it is yours, and we start from there.Describe your opportunities
Download the brochureFree PDF. I also send it by email, so you can find it again when you need it. Fill this in and it is yours
What you obtain
Tell us your priorities and the objectives you have to reach.
We indicate where your department can recover value, and where to start.
Fields of application
For top management
The decision processes that determine the performance and the value of the company.
For the CEO, the C-suite and the Directors, the advisory supports the decision processes that determine the economic performance and the value creation of the company. Scenarios are tested in a protected environment before they are communicated. Every session delivers a prepared decision, with the practical levers to activate it.
For middle management
Clarity on high-impact operational doubts and questions.
For managers in marketing and sales, and in their internal areas (brand, product, eCommerce, retail), the advisory brings clarity to high-impact operational doubts and questions. Every session delivers a prepared decision, with the practical levers to activate it.
The first exchange is free of charge
Share the objectives you want to reach.
Use it to define where to start. The decision remains yours.
The method
Decision Coaching, four steps, from the decision on the table to the decision in execution.
Decision Mapping
Analysis and structuring of the topics, problems and complex questions on the decision maker’s table, from the design of what is new to the management and control of operations, at the level of the overall vision and of the department.
Impact Assessment (Pros & Cons)
Objective examination of the advantages, risks, costs and consequences that every choice generates on the business unit and on the performance KPIs.
Scenario Simulation
Decisions (process changes, reorganisations, resource allocation) tested in a protected environment before the official communication to the team or to the stakeholders.
Execution Plan & Alignment
Identification of the practical levers that put the decision into execution rapidly and effectively, aligned with the objectives of the company.
Within one working day
Describe your priorities and the objectives you want to reach.
You receive a targeted answer on your case.
Your gain
What you obtain
What remains in your department when the programme ends, measured by you.
- Structured ideas and documented decisionsThe new idea becomes scenarios with pros and cons on the KPIs, and every decision carries its reasons: readable again in six months and ready for top management.
- Scenarios already simulatedProcess changes, reorganisations and resource allocation tested in a protected environment, before you communicate them to the team.
- The execution planThe practical levers to activate, in order, to put into execution a decision aligned with the objectives of the company.
- A decision method that stays yoursDecisions pass, the method stays: you acquire a framework for deciding, internalise it and keep it after the programme ends. Your performance standard rises, because you know what to decide and also how to decide.
Who answers
Tell us the result you have to deliver.
Enrico Giubertoni, personally, from the first message.
Where you arrive
You leave with the new idea structured in scenarios, and with the important decisions taken, simulated first, documented and presented to top management with KPI measures. You obtain an execution plan with the levers to activate and, above all, a method to generate ideas, innovate and decide on your own: decisions pass, the method stays yours.
Frequently asked questions
What is the format?
Individual 1-to-1 sessions, in person or remotely, at a frequency agreed together on the deadlines of your decisions.
Is it a training course?
It is advisory work on ideation and decision, on the content you bring. This makes it different from a theoretical course, a motivational programme or generic soft-skills training.
Is it confidential?
Yes. Coach and coachee are bound by confidentiality, formalised in an NDA (non-disclosure agreement): everything you share, including decisions about people in your team, stays protected, and scenarios are tested before they are communicated.
Can I involve my manager?
Yes, when it is useful. The programme remains yours: you present the decision to top management.
What is the impact on my work?
A positive one: we work on concrete cases, the real decisions on your table, and every session delivers a prepared decision with its execution plan. The hours of the programme stay productive, because the work is on the concrete needs of your company.
How long does it last?
Duration, programme and frequency of the sessions are designed on the needs identified in the pre-assessment (the initial evaluation): for this reason the programme is fully tailored. It ends when you prepare open decisions on your own with the same method.
Who will work with me?
Enrico Giubertoni, personally: he is your point of contact from start to finish. He shows you the risks and opportunities of every choice and gives you the instruments to decide better.
Start here
Describe your priorities and the objectives you must reach: you receive a free, specific answer within one working day.
The programme can be financed fully or partly through the Italian inter-professional training funds (Fondi Paritetici Interprofessionali, which finance employee training): it uses resources the company has already set aside, with no weight on the HR or management budget.
Your advisor
Enrico Giubertoni
Founder and Performance Systems Architect™
Enrico Giubertoni personally manages this programme and accompanies you from start to finish. He has designed revenue systems for more than thirty years: with the Revenue Blueprint™ he integrates artificial intelligence and commercial processes, and with Signal Intelligence™ he gives management the indicators to design the market. He founded one of the longest-running strategy blogs in Europe, with uninterrupted analysis since 2006, and he works with boards and executive teams that seek a systemic impact.