Performance optimisation consulting
How much value can you recover? We identify it and we measure it.
“I suspect we are losing value, and I cannot say where.”
They chose us
- Worldline
- Alba Leasing
- L'Erbolario
- 3M
Who it is for
Heads of department and company leadership.
Heads of department
- Marketing manager
- Sales manager
Company leadership
- Marketing and sales directors
- CEO and C-suite
- HR and training
In light blue: the roles that can approve and deliver the programme.
Is this your situation?
- In your department the gap between targets and results signals a problem, but the data do not show the cause, and the key to the solution remains hidden.
- Marketing says it delivers qualified contacts; sales says it cannot convert them into value and questions their quality.
- The data exist, in separate systems that are only partly consistent with each other. For this reason nobody reads them together.
What it is for
It identifies the points where value is lost, the leaks in the system, and ranks them by value. Then comes the result you had stopped expecting: we resolve them together, one at a time, and the value you considered lost returns to your figures.
It is an investment in working side by side, with no extra meetings in your agenda: you work on the job, on your data and inside your normal work cycle. You see the change in the figures of the department, week after week, until the suspicion becomes a measured result, and the result is yours.
Results obtained in our case studies
- +26%Marketing managerorder value from quotations, with full traceability from lead (the interested contact) to contract: the economic impact is attributed clearly, with no need for vanity metrics
- 6 → 2 daysSales managerworking days to process a quotation, with 85% of closed deals tracked: less dispersion and faster negotiations, with no extra load on the sales network
- +35%R&D and operationsin the technical feasibility of offers, and less rework: the company stops selling solutions that are impossible to deliver or underestimated in delivery
- < 2%HR and C-suiteoperational impact: a maximum of 2 hours per month per person, all on the job. Working hours are protected, and the risk of overload or business interruption is eliminated
- Your targetYou define this target: it is yours, and it is our starting point.Tell us about your opportunities
Download the case studyFree PDF. I also send it by email, so you can find it again when you need it. Fill this in and it is yours
What you obtain
Tell us your priorities and the objectives you have to reach.
We indicate where your department can recover value, and where to start.
Fields of application
Focus: inside your department
This is the most frequent case. You are a marketing manager or a sales manager and you sense that the department performs below its potential. Together we follow the internal process, from the data to the goals achieved, and we identify the step where value stops. From that point the department governs its numbers instead of reacting to them.
Inside the department: the loss is located between two steps that nobody analyses together. Cross-departmental: between two departments
Value is lost in the handover from one department to the next, and each department considers the other one the problem. Here we work with one person from each department involved, and we measure the loss at the handover, independently of the people. This is the moment when the two departments stop blaming each other and start to obtain results together.
Between departments: the losses are in the handovers. A measured figure moves the discussion from blame to facts.
The first exchange is free of charge
Share the objectives you want to reach.
Use it to define where to start. The decision remains yours.
The method
Signal Intelligence™, the buying signals hidden in your data, read across all the steps together.
Data Audit & Mapping
In this phase a defined audit (the verification) and mapping (the map) analyse tools, procedures, methods and practices, to identify the points of friction.
Intelligence Activation
In this phase we reduce the delays with on-the-job training: productivity is maintained and, at the same time, the introduction of good practices optimises value.
Value Optimisation
Review and optimisation of how well the good organisational practices last: after introducing the change, we verify that it is consolidated and converted into value.
Within one working day
Describe your priorities and the objectives you want to reach.
You receive a targeted answer on your case.
Your gain
What you obtain
What remains in your department when the programme ends, measured by you.
- A map of the points where value stopsInside your department or between departments, step by step. Finally you see the cause.
- A forecast of how much latent value can become visibleFor the largest areas, with the reasoning behind it: you can reproduce it yourself, and present it to top management with confidence.
- The methods and the route to optimisation on the jobYour productivity is maintained and optimised while the work continues, with zero interruption.
Who answers
Tell us the result you have to deliver.
Enrico Giubertoni, personally, from the first message.
Where you arrive
Your team is focused on performance and on its targets, with a method and a roadmap (the plan in stages) to reach them. Waste decreases: the value that was lost returns to the figures of the department. You also obtain an operational autonomy that remains with you: you read your own process steps, and you see the next point to correct in advance. Your department now sets the pace, and its numbers follow.
Frequently asked questions
How long does it take, and who is involved?
It is diagnostic work in several sessions, inside your work cycle. Duration, content and number of people involved depend on the needs identified in the pre-assessment: for this reason every programme is fully tailored. If you need a rapid first reading of the data, we complete it in one meeting.
Does it slow down the work of the department?
It does not. The diagnosis integrates into your work cycle and uses the data you already produce: it is on the job, and it costs you no time. The training sessions and the workshops work on real, concrete cases of your company: the hours of the programme stay productive, because the team works on the actual production needs of the company. The purpose is to accelerate output, and the analysis runs alongside it.
When will I see the results?
In the data of the department, as we resolve the areas in order of value. A deep-rooted problem takes time to resolve, and it does resolve: the case studies show the real timescales.
Which data do you need?
Extracts from the systems you use for contacts, offers and sales. Spreadsheets are also fine: we work with what is available.
Who must take part?
Inside the department: you and the people who manage the process steps. Between departments: one person from each department involved, because otherwise the handover stays invisible.
How precise is the forecast?
It is a forecast, and we state in writing what it is based on. Its purpose is to decide where to start; it is not an accounting statement.
Who is my point of contact?
Enrico Giubertoni, personally, from the first day to the last. He shows you the risks and the opportunities of every option, and gives you the instruments to take better decisions.
Start here
Tell us your priorities and the targets you must reach: you receive a free, specific answer within one working day.
Your advisor
Enrico Giubertoni
Founder and Performance Systems Architect™
Enrico Giubertoni personally manages this programme and accompanies you from start to finish. He has designed revenue systems for more than thirty years: with the Revenue Blueprint™ he integrates artificial intelligence and commercial processes, and with Signal Intelligence™ he gives management the indicators to design the market. He founded one of the longest-running strategy blogs in Europe, with uninterrupted analysis since 2006, and he works with boards and executive teams that seek a systemic impact.