The newspapers, magazines and agencies that have written about Enrico Giubertoni. Each entry links to its source and quotes the sentence that names him. Article titles remain in Italian, the language of publication.
This page collects what others have written about him. The articles he wrote himself are on the publications page, together with his books. See the publications.
The media that have written about Enrico Giubertoni
Citations grouped by publication, with the type of source next to each name. The buttons below restrict the list to one type of source.
Cosmetica Italia
the national association of cosmetics companies, a member of Confindustria through Federchimica
- 2021Relazione sulle attività associative 2021Associations and trade fairscited
«Evolution of the Digital Economy, specific interventions, curated by Cosmetica Marketing (Enrico Giubertoni)»
- 2020Relazione sulle attività associative 2020Associations and trade fairscited
«Evolution of the Digital Economy, specific interventions, curated by Cosmetica Marketing (Enrico Giubertoni)»
- 2019Relazione sulle attività associative 2019Associations and trade fairscited
«Evolution of the Digital Economy, specific interventions, curated by Cosmetica Marketing (Enrico Giubertoni)» (page 26)
- 2018Relazione sulle attività associative 2018Associations and trade fairscited
«Evolution of the Digital Economy, specific interventions, curated by Cosmetica Marketing (Enrico Giubertoni)» (page 21)
- 2017Relazione sulle attività associative 2017Associations and trade fairscited
«evolution of the Digital Economy, specific interventions, curated by Buzzes (Enrico Giubertoni)» (page 21)
- 2017Evolution of the digital economy: the Centro Studi research entrusted to him for six yearsAssociations and trade fairscited
In the annual reports on the association’s activities, under the heading «Studies, research and publications» of the Centro Studi: «Evolution of the Digital Economy, specific interventions, curated by Buzzes (Enrico Giubertoni)» in 2017, and «curated by Cosmetica Marketing (Enrico Giubertoni)» from 2018 to 2022.
- Conference proceedings: «Nuove dinamiche, nuovi modelli, come cambia il punto vendita nel digitale»Associations and trade fairs
Kosmetica
a reference magazine for the cosmetics industry, published by Tecniche Nuove
- 2022Come il digitale sta cambiando il mercatoTrade pressinterviewed by Elena Perani
«…is the subject of the new book by Enrico Giubertoni, Strategie digitali nella cosmesi… We asked him how the physical channels will have to change.»
- 2022Digitalizzazione e strategia: una guida per le imprese cosmeticheTrade pressinterviewed by Elena Perani
«Published by Tecniche Nuove: Strategie digitali nella cosmesi, the new editorial work of Enrico Giubertoni.»
- 2022Nuove strategie e tecnologie di comunicazione per la cosmesiTrade presscited
«In this context Enrico Giubertoni, in his new book Strategie digitali nella cosmesi, highlights and explains all the promotion and marketing activities that are useful and successful in the world of cosmetics.»
- 2020E-commerce come esperienza del prodottoTrade pressinterviewed by Elena Perani
«Enrico Giubertoni, consultant, lecturer and coach in marketing strategy through digital and social channels and author of the volume I social nella cosmesi.»
- 2017I social nella cosmesiTrade press
- 2017Social network e strategia in cosmeticaTrade pressinterviewed by Elena Perani
«We discuss it with the author of the text, Enrico Giubertoni, who, in the cosmetics sector, is a consultant, lecturer and coach in marketing strategy through digital and social channels».
- 2016Digital e Social Media Marketing: strategico in cosmeticaTrade pressinterviewed by Elena Perani
«Interview with Enrico Giubertoni, Social Media Strategist specialised in the cosmetics sector, digital populariser and blogger at www.buzzes.eu»
ANSA
the main Italian news agency
- 2023Crescono i consumi di cosmetici negli istituti di bellezzaNewspapers and agencies
- 2023Crescono i consumi di cosmetici negli istituti di bellezza, +5%Trade pressinterviewed
«Enrico Giubertoni, digital marketing expert, spoke about digital tools and strategies that can constitute opportunities for development and strengthening for beauty salons».
- 2017Prodotti beauty si scelgono sui socialNewspapers and agencies
- 2017Prodotti beauty si scelgono sui social, cinque regole anti-fakeTrade pressinterviewed
«The reply comes from Enrico Giubertoni, social media marketing manager for cosmetics companies and speaker at a meeting dedicated to the subject, held today at the Bologna trade fair on the occasion of the Cosmofarma exhibition».
- 2016Più di modelle e star, i migliori testimonial di un rossetto sono i post su Pinterest e InstagramTrade pressinterviewed
«clarified Giubertoni during the presentation of the economic outlook of the Italian association of cosmetics companies, Cosmetica Italia, which carried out a survey on social commerce in Italy for the next 24 months».
Informatore Cosmetico Qualificato
blog of the professional community of cosmetics industry representatives
- 2018Social nella cosmesi: al via una serie di webinar gratuitiTrade presscited
«Social nella cosmesi: starting on 7 February, the first of a series of free webinars, produced by Enrico Giubertoni, dedicated to the relationship between cosmetics and social media»
- 2018Millennials e nuove tecnologieTrade pressinterviewed
«We asked Enrico Giubertoni, expert in social media and in cosmetics and author of the book “I social nella Cosmesi”, to talk to us about Millennials, their relationship with the beauty world and with technologies.»
- 2017I social nella cosmesiTrade press
- 2017Social Media Marketing nel cosmeticoTrade pressinterviewed
«How to do it is explained by Enrico Giubertoni in this interview», and the course «held by Dott. Enrico Giubertoni, communication and marketing consultant».
- 2016Social media: Instagram & co.Trade pressinterviewed
«Speaking to us about the social networks of the “moment” is Enrico Giubertoni, digital marketing consultant.»
Accademia 33
the magazine of the Italian cosmetics industry association
- 2022Enrico Giubertoni: marketing digitale per l’erboristeria? Si deve fare e ti spiego perché!Trade pressinterviewed
the magazine’s website, autumn 2022 · page no longer online
«The digital marketing expert for the cosmetics industry Enrico Giubertoni, author of the book, I social nella cosmesi, talks to us about the advice and the digitally oriented strategies that the physical point of sale can implement to improve its relationship with customers and with the business.»
- 2021L’esperienza del consumatore resta centrale, anche onlineTrade pressinterviewed by Francesca Casirati
no. 1, January-February 2021, page 8 · print edition, not available online
«With the expert Enrico Giubertoni, instead, we discussed the question of e-commerce (p. 8); an interesting read that urges readers to exploit the full potential of online sales and to break outdated patterns.»
- 20212020: effetto Covid su chiusura esercizio e ripresaTrade pressspeaker
«Enrico Giubertoni, Cosmetica Marketing. A new digital culture is emerging, characterised by innovation, dematerialisation, disintermediation and digital brand enrichment.»
Italia Grafica
- 2016L’omnicanalità è stata la protagonista della tavola rotonda di Italia GraficaTrade presscited
«Enrico Giubertoni, social media consultant» (caption of the group photograph)
- 2015La creazione di un Social Media Plan aziendaleTrade presscited
«Read the advice of Enrico Giubertoni on how to establish the objectives, and on how to organise an editorial calendar!»
- 2013Online il numero di ottobre di Italia Grafica!Trade presscited
«This month Enrico Giubertoni shows how to exploit Apps as tools for social business»
Ninja Marketing
an Italian publication on marketing, communication and digital innovation
- 2014Mashable Social Media Day: l’evento che ha fatto tremare Milano!Trade presscited
«The revolution, or rather, the digital evolution also passes through here, and we must thank Andrea Romoli, Digital PR, Eleonora Rocca, Marketing and Social Media Consultant, Enrico Giubertoni, HootSuite Solution Partner, Social Media Coach/Consultant and Key Account Manager, Pietro Pannone, Social Media Strategist for organising the event.»
- 2014I Ninja tornano a Milano: aperte le iscrizioni al Corso in Social Media Marketing!Trade pressspeaker
«SPECIAL GUEST (DAY 1): on Friday 24 October our guest will be the EMEA Ambassador of HOOTSUITE, Enrico Giubertoni, who will reveal to us the secrets of one of the most used Social Media Management platforms in the world.»
- 2012HootSuite per le PMI: come usare la social media dashboard in aziendaTrade presscited
«Let us therefore see the features of HootSuite illustrated by some members of the Italian group (you can find them on Twitter @HootSuite_it), composed of Ileana Rossello (European Community Coordinator), Enrico Giubertoni (HootSuite certified blogger), Saverio Bruno (HootSuite Envoy, social media strategist), Giusy Congedo (HootSuite Envoy, Community Manager).»
StartupItalia
Italian publication dedicated to start-ups and digital innovation
- 2020I webinar da non perdere dal 22 al 28 giugnoTrade presscited
«Ripartire dal cliente: concepire il prodotto cosmetico in chiave digitale. […] Guest speaker: Enrico Giubertoni».
- 2018Eventi digitali da non perdereNewspapers and agencies
- 2018Eventi digitali da non perdere dal 19 al 25 febbraio 2018Trade presscited
«at the venue of the Centro Congressi of the Unione Industriale Torino […] official presentation of the book by Enrico Giubertoni: “I social nella Cosmesi”».
Adnkronos
national news agency
- 2023Sostenibilità, la campagna Sense of Purpose di L’Oréal Groupe vince il premio Mattia SerafiniTrade pressjury member
«The jury of the Premio Serafini […] is composed of Enrico Giubertoni, writer and digital strategist».
- 2018Fiere: cosmetici green, un trend da un miliardo di euroTrade pressspeaker
The conference «Le nuove frontiere del retail green. La digitalizzazione delle erboristerie e Standard ISO», at SANA, with the survey data of the Centro Studi of Cosmetica Italia.
Allure
a trade magazine for perfumery and beauty retail
- 2018Leggere i social: the review of «I social nella cosmesi»Trade pressbook reviewed
«Among the books recently published on social marketing, the one by Enrico Giubertoni is particularly interesting for the beauty sector specifically.»
- 2017Digital & e-commerce: il futuro passa dal webTrade presscited
«E-commerce must be a tool in support of the physical point of sale – maintains Enrico Giubertoni, founder of Cosmetica Marketing […]»
DigitalMarketingLab
the blog of Leonardo Bellini, author of handbooks on LinkedIn for companies
- 2016Come usare LinkedIn per il tuo businessTrade pressspeaker
«this evening’s webinar session, 5 May at 18.00, with Enrico Giubertoni, during which I will describe the model proposed in the book».
- 2016Social Banking Forum, 10 novembre 2016Trade pressspeaker
«Enrico Giubertoni, Founder of Buzzes», among the independent speakers of the fourth edition of the Italian Social Banking Forum.
Farmacia News
a professional publication for pharmacies
- 2022Manuale del Cosmetologo, la presentazione a CosmoprofTrade pressspeaker
«Taking part will be Giovanni D’Agostinis, Elio Mignini (coordinators), and Enrico Giubertoni, (co-author).»
- 2017Perché integrare il digitale nella comunicazione della tua farmacia: 7 motivi e sette consigliTrade pressinterviewed by Chiara Cominoli
May 2017 · print edition, not available online
la Repubblica
one of Italy’s main national newspapers
- 2011Angeli del webNewspapers and agencies
- 2011Gli «Angeli col fango sulle magliette», in 12mila pronti ad andare a spalareTrade presscited
«with the assistance of her lecturer in “marketing and communication applied to web 2.0”, Enrico Giubertoni, Emanuela began working».
LUISS Guido Carli
master’s degree thesis in Marketing, chair of Web analytics and marketing
- 2021Realtà aumentata e influencer marketing: il mondo della cosmesiTheses and encyclopaediascited
A search for «Enrico Giubertoni» in the LUISS thesis archive returns this thesis by Federica Damonte Prioli, academic year 2020/2021.
- 2014Analisi del web 2.0 quale risorsa strategica per il lancio di una start upTheses and encyclopaediascited
A search for «buzzes.eu» in the LUISS thesis archive returns this thesis by Chiara Cremonese, academic year 2013/2014.
L’Eco della Stampa
the historic press review and media analysis service
- 2021Cosmesi, i nuovi must have della comunicazione digitaleTrade presscited
«“I social nella cosmesi, strategie di digital marketing per l’industria cosmetica” […] was written by Enrico Giubertoni».
- Cosmesi, i nuovi must have della comunicazione digitaleNewspapers and agencies
Unione Industriali Torino
the Turin association of industrial companies
- 2018I social nella cosmesi: the presentation of the book at the Centro CongressiAssociations and trade fairsspeaker
«Enrico Giubertoni, marketing expert for the cosmetics industry, spoke to us about his new work, unique of its kind in Italy and perhaps also in Europe […] The meeting is moderated by Noemi Penna, Journalist at La Stampa.»
- «Mattia Serafini» Award, jury member for two editionsAssociations and trade fairs
Agenparl
news agency, Rome
- 2025Sistema benessere: the «Look to the Future» meeting of 5 May on artificial intelligence in the sector’s businessesTrade pressspeaker
«On 5 May a meeting dedicated to the use of Artificial Intelligence in the businesses of the sector, “Look to the Future”».
Antonio De Nardis and Ale Agostini, Hoepli
an Italian technical publisher founded in 1870
Turin Centre for Semiotic Research
the semiotic research centre of the University of Turin, founded by Guido Ferraro and Ugo Volli
- 1996Lexia on the Web: among those responsible for the creation of the websiteAssociations and trade fairscited
«Finally, for those who wish to contact the people responsible for the creation of this site: e-mail to Guido Ferraro / e-mail to Enrico Giubertoni / e-mail to Luca Magnani».
Confartigianato Imprese Vicenza
the local association of the craft businesses of Vicenza
- 2025A guide to the use of digital tools for beauty care and hairdressingAssociations and trade fairscited
The press release presenting the e-book written for entrepreneurs in the wellness sector.
Confartigianato Veneto
the Veneto regional federation of craft businesses and small enterprises
- L’intelligenza artificiale entra in saloneAssociations and trade fairs
Confartigianato Vicenza
the Vicenza branch of Italy’s association of craft businesses and small enterprises
- 2025Look to the Future, the e-book for beauty salonsAssociations and trade fairs
Corriere della Sera
one of Italy’s main national newspapers
- 2009Blog e messaggi: la Rete si mobilitaNewspapers and agencies
Cosmetica Italia Servizi
the services arm of the Italian cosmetics industry association
- Speaker biographyAssociations and trade fairs
Cosmoprof
the international cosmetics trade fair, in Bologna
- Il Centro Studi al Cosmoprof di BolognaAssociations and trade fairs
Customer Service Culture
podcast on customer service by Paolo Fabrizio
- 2015#24 Intervista a Andrea RomoliTrade presscited
«Andrea mentions the experience of the Mashable Social Media Day with Enrico Giubertoni, Eleonora Rocca and Isabella Ratti»
Digital Innovation Hub Vicenza
the digital transformation centre of the Confartigianato business network
- Look to the Future, l’evento per la crescita digitale dei saloniAssociations and trade fairs
EGEA
publishing house of Bocconi University
- 2013Microimpresa macrocompetizione. Innovare e aggregarsi per ripartireBooks by otherscited
«Enrico Giubertoni, web marketing expert, www.oilproject.org/lezione/facebook-per-le-imprese-pagine-social-plugin…»
Emmemedia
corporate blog of the company Emmemedia
- 2015Hootsuite: il gufo che ti semplifica la vita (o no?)Trade presscited
«Praise and an enormous thank you to Enrico Giubertoni of Buzzes.eu, Hootsuite ambassador»
Farma7
a weekly professional publication for pharmacies
- Cosmetics in pharmaciesNewspapers and agencies
FashionNetwork, BeautyBiz
an international fashion and beauty trade publication
- 2022Beauty, canale estetico oltre i 220 milioni nel 2022Newspapers and agencies
FrancoAngeli
Italian publisher of academic and professional non-fiction
- Il dolce tuono. Marca e pubblicità nel terzo millennioBooks by otherscited
«Giubertoni E. (1996), Città aperte e vicoli ciechi. Forme di pubblicità e strutture di siti sul World Wide Web, in Lexia 9, republished in Centro Ricerche Semiotiche di Torino (1998), pp. 140-143»
Hoepli
- 2013La tua reputazione su Google e i Social Media. Prevenire, monitorare, curareBooks by othersinterviewed
«Enrico Giubertoni, Hootsuite brand ambassador in Italy, whom we interviewed, explained to us: “Hootsuite is a dashboard…”»
Hootsuite
the international social media management platform, which publishes the yearbook of its ambassador programme
- 2014Hootsuite Ambassador YearbookTrade presscited
«Enrico Giubertoni / @buzzes / Novara, Italy / Hootsuite Ambassador since May 2012».
La Stampa
one of Italy’s main national newspapers, based in Turin
- 2018Enrico Giubertoni al Centro Congressi Unione IndustrialeNewspapers and agenciescited
TorinoSette, La Stampa’s guide to events in Turin, 15 February 2018
«Enrico Giubertoni, marketing expert for the cosmetics industry, presents his new work, unique of its kind in Italy and perhaps also in Europe: "I social nella cosmesi".»
LUISS
a private university in Rome
- Degree thesis on digital marketing and influencers in the beauty industryTheses and encyclopaedias
L’Erborista
trade magazine for the herbal products channel, published by Tecniche Nuove
- 2016Social Media sempre più importanti per la vendita di prodotti cosmeticiTrade presscited
«Enrico Giubertoni, expert in social media strategies, provided an interpretation of this trend, speaking at the members’ assembly of the Gruppo Cosmetici Erboristeria (GCEr), last 24 June.»
Media Key
magazine of communication and marketing, on sale at newsstands since 1981
- 2023Premio «Mattia Serafini» 2023 per la migliore digital strategy d’impresaTrade presscited
«The jury of the Premio Serafini was chaired and coordinated by Paolo Lottero, entrepreneur, social media strategy, innovation and tech, and is composed of Enrico Giubertoni, writer and digital strategist».
Natural1
- 2023Il Gruppo Cosmetici Erboristeria a SANA 2023Trade press
Omniapress
an Italian news agency
- 2018Cosmetici in farmacia, 1,8 miliardi di euroNewspapers and agencies
Pambianco Beauty
an Italian publisher of fashion, luxury and beauty trade magazines
- The initiatives of Cosmetica ItaliaNewspapers and agencies
Piemonte Economy
the publication of the Unione Industriali Torino that reports on the Premio «Mattia Serafini»
- 2023Premio «Mattia Serafini» 2023 for the best corporate digital strategy: the juryTrade pressjury member
«the jury of the Premio Serafini was chaired and coordinated by Paolo Lottero […] and is composed of Enrico Giubertoni, writer and digital strategist».
SANA
the international organic and natural products trade fair, in Bologna
- 2022Conference programme of the Gruppo Cosmetici Erboristeria, the herbalist shop cosmetics groupAssociations and trade fairs
Ca’ Foscari University of Venice
state university of Venice
- 2018La Gamification nel Processo di Selezione del PersonaleTheses and encyclopaediascited
«Giubertoni E. (2015), Generali Italia crea JobTalent e sposa il Social Recruiting nella selezione dei propri Consulenti Assicurativi» (bibliography, page 108)
University of Pavia
master’s degree thesis
- 2024Il marketing della bellezza nell’era digitale: tecniche, normative e ruolo degli influencerTheses and encyclopaediascited
In the bibliography, on page 187: «Giubertoni, Enrico. Strategie digitali nella cosmesi. L’innovazione come leva per conquistare il consumatore, 2022. Milan: Tecniche Nuove».
University of Eastern Piedmont
state university of Eastern Piedmont
- 2025L’evoluzione del mercato cosmetico nell’era digitale: le sfide per il consumatore e il ruolo del farmacistaTheses and encyclopaediascited
«Giubertoni, E. (2022). Strategie digitali nella cosmesi. L’innovazione come leva per conquistare il consumatore, Tecniche Nuove, Milan.»
University of Bologna
degree thesis in Internet Science
- 2010L’utilizzo dei social network come strumento di strategia organizzativa nelle aziendeTheses and encyclopaediascited
On page 22 a figure is attributed to his blog, and the address appears again in the final list of web sources on page 108.
University of Padua
state university of Padua
- 2026La tutela del consumatore nell’era digitale: evoluzione e applicazione nei tempi odierniTheses and encyclopaediascited
«Giubertoni, E. Web 2.0 e Web 3.0» (list of web sources, page 109, referenced by note 8 on page 6)
University of Pavia
the state University of Pavia
- Il marketing della bellezza nell’era digitale: tecniche, normative e ruolo degli influencerTheses and encyclopaedias
Vicenzareport
local online news outlet of the Vicenza area
- 2025Sistema Benessere: utilizzo IA nelle imprese del compartoTrade presscited
«An event to present the e-book produced for entrepreneurs in hairdressing and beauty care, presented by the author of the book, Enrico Giubertoni, digital marketing expert»
WeMakeFuture
Italy’s largest festival on digital innovation
- Speaker profileAssociations and trade fairs
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the Italian Social Media Day, run by the agency 4Writing