Keynote Speaking
Give your event lasting value.
Engage Enrico Giubertoni as a speaker, and reinforce your method and your priorities from the stage.
Keynotes, round tables and moderation for sector events, trade associations, corporate conventions, webinars and podcasts.
They engaged me
- Cosmoprof Worldwide
- Cosmofarma
- Social Media Week
- Mashable Social Media Day
- ANSA
- Corriere della Sera
- Milano Digital Week
Who it is for
The organisations that commission the talk.
Clients
- Trade associations
- Exhibition organisers and event agencies
- Congresses and forums
- Corporate conventions and events
- National and international events
- Webinars and podcasts
- Television, radio and press
The talk is built on the event and on the audience in the room, whatever the role of the person who commissions it.
Is this your situation?
- at your corporate convention you need a talk that concentrates attention on one topic and brings into the room the message, the method and the priorities the company has decided;
- your trade association organises an event for the companies of the sector, and needs a speaker who knows those markets and gives the members indications they can apply immediately;
- you have a panel or a round table with several speakers, and you need a moderator who keeps the discussion focused, asks the right questions and brings it to a conclusion;
- you bring your group to a trade fair, and you want a talk that moves the narrative from the single product to the whole sector;
- you need an authoritative voice with certified experience in data, decisions and AI for a television programme, a webinar, a podcast or an interview.
What you obtain
It brings data, decisions and AI before an audience of managers, with examples from their own sector: market demand read as a signal in the data, and the answer each channel can give.
Every talk starts from an audit agreed with the management and with the organisers, and is built on the messages to communicate, share and have accepted by the room. For this reason the stage reinforces the method and the priorities your company has already decided: the participants leave with a pragmatic awareness of the actions to take in the following days.
As moderator and as speaker, Enrico Giubertoni holds the voices of a panel together: he prepares the questions with the organisers, gives every speaker space and brings the discussion to a conclusion the audience remembers.
What the brochure contains
- TopicsEventsdata, decisions and AI: market demand read as a signal, and the multichannel answer
- Languages and formatsEvery formatin person, remote or hybrid; languages: Italian, English and French
- VideosExamplesrecorded talks, to evaluate the speaker before the invitation
- BioSpeakerthe biography and the high-definition photo, ready for the programme and for the event communication
- Your eventYou share the date, the audience and the topic: from there we define the angle of the talk.Tell us about your event
Download the brochureFree PDF. I also send it by email, so you can find it again when you need it. Fill this in and it is yours
Your event
Tell us about your event.
From there we build the talk on the audience you will have in the room.
The method
Audit, preparation, delivery, the same three phases for every format: sector events and trade fairs, trade associations, corporate conventions, round tables, moderation, webinars and podcasts.
Audit
Strategic alignment with the organisers: objectives of the event, messages for the room, expected audience, composition of the panel and role of the talk among the other speakers. The result is a shared brief.
Preparation
Design of the talk: analysis of the topic with the tools of Signal Intelligence™ (the method that reads market signals in the data), a structure in three steps, visual materials and coordination with the event direction and the moderator.
Delivery
The talk in person, remote or hybrid, delivered in the language of the event (Italian, English or French), with answers to the audience and to the moderator. The organiser receives the licence to use the recording afterwards, for the participants and for the companies involved.
The message
Which message must remain?
We bring it into the room, and make it remain in the following days.
Examples and formats
Recorded talks, in the formats in which they take place: evaluate the speaker before you invite him.
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Data whisper the expectations of your clients
An example of a talk: data as the whispers through which clients say what they expect, and how ready we are to listen.
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On stage: AI and Signal Intelligence™
How a talk by Enrico Giubertoni works before an audience of managers.
Within one working day
Describe how you want to design your event.
You receive an answer specific to your case.
Languages and formats
Every format is available in Italian, English or French, in person, remote or hybrid.
Sector events and trade fairs
Keynotes and talks for the companies of a sector, on their markets, also at trade fairs.
Trade associations
General assemblies, conferences and training days for the members.
Corporate conventions
The opening or closing keynote for the company managers, to consolidate the method and the priorities decided by the management.
Round tables and panels
Speaker in a multi-voice format, coordinated with the event direction and the moderator.
Moderator
Leads the discussion among the speakers: questions prepared with the organisers, timing respected, a clear conclusion for the audience.
Webinars, interviews and podcasts
Live or recorded, with the same structure as the talks in person.
Who answers you
Tell us how you want to create your event.
Enrico Giubertoni, in person, from the first message.
Benefits
What you obtain
What remains in your department when the programme ends, measured by you.
- A talk built on your audienceIt starts from the audit with you and from the messages you want to bring into the room.
- A panel that reaches a conclusionWith moderation, every speaker has space and the audience leaves with a clear conclusion.
- The licence to use the speechThe release for the later use of the talk recording, for the organisers.
Frequently asked questions
Remote as well?
Yes: webinars, podcasts and interviews have the same structure as the talks in person.
As moderator as well?
Yes. For round tables and multi-voice panels: the questions are prepared with the organisers during the audit, and in the room the discussion reaches a conclusion.
How long is the talk, and for which audience?
Duration, programme and format are defined on the needs identified in the audit with the organisers, and on the audience expected in the room: for this reason every talk is fully customised.
What do the participants obtain?
Examples from concrete cases of their sector and their companies: the time in the room stays productive, because the work is on the needs of the audience, and everyone leaves aware of the actions to take in the following days.
In which languages?
Italian, English and French.
Who will follow me?
Enrico Giubertoni, in person, from the audit to the stage.
Start here
Tell us about your event: the date, the audience, the topic and the message that must remain in the room. We answer specifically within one working day.
Your speaker
Enrico Giubertoni
Founder and Performance Systems Architect™
Enrico Giubertoni is the speaker on stage: he prepares the talk with you and delivers it in person, from the first call to the stage. He has designed revenue systems for more than thirty years, and he brings that profession into the room: with Signal Intelligence™ he reads in the data the signals a market sends before it declares itself, and he presents them through the cases of the companies you have invited. Founder of one of the longest-running strategy blogs in Europe, with uninterrupted analysis since 2006, he speaks regularly to boards and executive teams: therefore the talk reaches the decisions your audience has to take.