Insights for your role
Sales manager
Articles and podcast episodes for the Sales manager role.
-
From customer to valueDigital Marketing Strategies for Retail Stores in the Onlife Era
Digital Marketing Strategies for Retail Stores in the Onlife Era The digital age has radically transformed consumer behaviour, and physical stores can no longer operate in isolation. Today…
· 5 min -
From customer to valueBeyond the Map: ERP-Digital Retail Convergence as a Driver for Financial Velocity
Your physical Point of Sale is no longer an isolated destination; it is the final terminal of a hyper-connected digital ecosystem. In 2026, retail marketing success is no longer measured by mere…
· 4 min -
AI GovernanceAI Governance and Signal Intelligence™: Why Analytical Inertia is Killing Your Margins in 2026
While the market drowns in reactive reports describing the past, leaders dominating the Data Economy have moved beyond “digital innovation” to embrace AI Governance. This is not a…
· 3 min -
From customer to valueNew Retail vs Smart Retail: What They are, why They Matter, and 10 Key Questions You Need to Ask as a Manager.
The evolution of commerce is relentless, a continuous transformation that redefines the way companies interact with their customers and run their operations. In this dynamic scenario, concepts such…
· 11 min -
From customer to valueThe Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance
Welcome to the AI shopping era: our consumers are evolving, consequently their expectations too. The retail landscape is undergoing a radical transformation. This isn’t just a trend; it’s…
· 15 min -
From customer to valueSmart Retail: 7 Key Principles to Empower Retail Outlets
Talking about Smart Retail is no longer just a trend, but the strategic transformation your business must actively lead to thrive: successfully implement it in your independent retail…
· 8 min -
From customer to valueStructured Data for Retail: Why a Retail Manager Should Exploit Them
Imagine this scenario: a digital first consumer is walking down the street and tells their smart assistant to book a hairdresser for 7 PM. Automatically, the smart assistant…
· 13 min -
From customer to value
Structured Data for Local Businesses: What They are and why a Retail Manager should Know how to Utilize Them
Almost all consumers use the internet to discover nearby services, and a significant share of Google searches has a local intent: here’s why a Retail Manager must know…
· 11 min -
From customer to valueFlash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
Flash Sales, or lightning sales, have revolutionized the e-commerce landscape, transforming from a simple promotional tactic into a fundamental strategic component for many successful brands. In an increasingly…
· 14 min -
AI transitionEnhancing Sales Tactics with AI: A Case Study of Digital Innovation
In my recent venture as a consultant, I had the privilege of leading a significant transformation within a renowned B2B company. This journey has been documented in my…
· 4 min -
From customer to valueConquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
Constantly and carefully monitor the consistency of your company’s digital and physical channels (the store). Track the right KPIs and cross-reference data from other departments to have a…
· 5 min -
From customer to valueThink like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking…
· 8 min
What are your business challenges?
Tell me about your priorities and the goals you want to reach.
Enrico Giubertoni will give you targeted feedback within one business day.