Insights for your role
Marketing and sales directors
Articles and podcast episodes for the Marketing and sales directors role.
-
From customer to valueDigital Marketing Strategies for Retail Stores in the Onlife Era
Digital Marketing Strategies for Retail Stores in the Onlife Era The digital age has radically transformed consumer behaviour, and physical stores can no longer operate in isolation. Today…
· 5 min -
From customer to valueBeyond the Map: ERP-Digital Retail Convergence as a Driver for Financial Velocity
Your physical Point of Sale is no longer an isolated destination; it is the final terminal of a hyper-connected digital ecosystem. In 2026, retail marketing success is no longer measured by mere…
· 4 min -
AI GovernanceAI Governance and Signal Intelligence™: Why Analytical Inertia is Killing Your Margins in 2026
While the market drowns in reactive reports describing the past, leaders dominating the Data Economy have moved beyond “digital innovation” to embrace AI Governance. This is not a…
· 3 min -
From customer to valueThe Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing
As a Head of Marketing, you are facing an undeniable reality today: the public’s adoption of conversational Artificial Intelligence (like ChatGPT and Gemini) is not a passing trend.…
· 10 min -
AI GovernanceEscape AI Paralysis: The AI Governance Framework You Need to Act with Confidence
An effective AI Governance Framework is the only true proof that your adoption of Artificial Intelligence is a strategic asset under control, and not an uncontrolled liability. If your board…
· 5 min -
AI GovernanceAI Governance: Are You Architecting a Strategic Ally or an Internal Saboteur?
The rapid proliferation of Artificial Intelligence across every sector presents a profound duality for organizations. On one hand, AI promises unprecedented efficiencies, groundbreaking innovations, and a competitive edge.…
· 6 min -
From customer to valueThe Battle for Trust: Winning the “Integrated Customer” by Overcoming the GenAI Divide
The “Integrated Customer 2025” isn’t just a consumer; they are a “Digital Citizen” with precise, non-negotiable expectations. This emerging behavioral model expects brands to listen, be receptive, and, most importantly, anticipate their…
· 3 min -
AI GovernanceBeyond the Hype: A C-Suite Framework for AI Ethics, Bias, and Transparency
Artificial intelligence is no longer a fleeting trend but a strategic imperative. As organizations accelerate its adoption, many are navigating a minefield of ethical and reputational risks that…
· 7 min -
AI GovernanceAI strategic vision: Will You Settle for Writing Prompts, or Will You Redefine Your Industry?
In the deafening buzz of the digital age, a single narrative about Artificial Intelligence has taken hold. It’s a story about productivity. About efficiency. About crafting the perfect…
· 7 min -
From customer to valueSmart Retail: 7 Key Principles to Empower Retail Outlets
Talking about Smart Retail is no longer just a trend, but the strategic transformation your business must actively lead to thrive: successfully implement it in your independent retail…
· 8 min -
From customer to valueFlash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
Flash Sales, or lightning sales, have revolutionized the e-commerce landscape, transforming from a simple promotional tactic into a fundamental strategic component for many successful brands. In an increasingly…
· 14 min -
AI transitionEnhancing Sales Tactics with AI: A Case Study of Digital Innovation
In my recent venture as a consultant, I had the privilege of leading a significant transformation within a renowned B2B company. This journey has been documented in my…
· 4 min
What are your business challenges?
Tell me about your priorities and the goals you want to reach.
Enrico Giubertoni will give you targeted feedback within one business day.