Insights
From customer to value
Marketing and sales strategies built around the customer, and measured on results.
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From customer to valueDigital Marketing Strategies for Retail Stores in the Onlife Era
Digital Marketing Strategies for Retail Stores in the Onlife Era The digital age has radically transformed consumer behaviour, and physical stores can no longer operate in isolation. Today…
· 5 min -
From customer to valueBeyond the Map: ERP-Digital Retail Convergence as a Driver for Financial Velocity
Your physical Point of Sale is no longer an isolated destination; it is the final terminal of a hyper-connected digital ecosystem. In 2026, retail marketing success is no longer measured by mere…
· 4 min -
From customer to valueThe Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing
As a Head of Marketing, you are facing an undeniable reality today: the public’s adoption of conversational Artificial Intelligence (like ChatGPT and Gemini) is not a passing trend.…
· 10 min -
From customer to valueThe Battle for Trust: Winning the “Integrated Customer” by Overcoming the GenAI Divide
The “Integrated Customer 2025” isn’t just a consumer; they are a “Digital Citizen” with precise, non-negotiable expectations. This emerging behavioral model expects brands to listen, be receptive, and, most importantly, anticipate their…
· 3 min -
From customer to valueSmart Retail: 7 Key Principles to Empower Retail Outlets
Talking about Smart Retail is no longer just a trend, but the strategic transformation your business must actively lead to thrive: successfully implement it in your independent retail…
· 8 min -
From customer to valueFlash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
Flash Sales, or lightning sales, have revolutionized the e-commerce landscape, transforming from a simple promotional tactic into a fundamental strategic component for many successful brands. In an increasingly…
· 14 min -
From customer to valueLost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
In today’s competitive landscape, customers are not merely shopping for products; they’re seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those…
· 3 min -
From customer to valueThink like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking…
· 8 min -
From customer to valuePerformance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the…
· 4 min -
From customer to valueMetric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?
What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us…
· 3 min -
From customer to valueThe decade 2020 creates the need for a new normality in cosmetics consumers
New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage…
· 5 min -
From customer to valueHow to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand…
· 4 min
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