Insights
From customer to value
Marketing and sales strategies built around the customer, and measured on results.
-
From customer to valueLost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
In today’s competitive landscape, customers are not merely shopping for products; they’re seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those…
· 3 min -
From customer to valueConquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
Constantly and carefully monitor the consistency of your company’s digital and physical channels (the store). Track the right KPIs and cross-reference data from other departments to have a…
· 5 min -
From customer to valueThink like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking…
· 8 min -
From customer to valueWhy your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
“Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand” (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic…
· 3 min -
From customer to valuePerformance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the…
· 4 min -
From customer to valueMetric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?
What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us…
· 3 min -
From customer to valueThe decade 2020 creates the need for a new normality in cosmetics consumers
New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage…
· 5 min -
From customer to valueCosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. That means understanding…
· 2 min -
From customer to valueHow to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand…
· 4 min -
From customer to valueDigital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a…
· 3 min -
From customer to valueUnderstand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona”
Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough…
· 4 min -
From customer to valueCosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when…
· 5 min
What are your business challenges?
Tell me about your priorities and the goals you want to reach.
Enrico Giubertoni will give you targeted feedback within one business day.