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From customer to value
Marketing and sales strategies built around the customer, and measured on results.
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From customer to valueThe decade 2020 creates the need for a new normality in cosmetics consumers
New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage…
· 5 min -
From customer to valueCosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. That means understanding…
· 2 min -
From customer to valueCosmetic product marketing, third edition: interview with Antonio Argentieri
What does cosmetic product marketing require when the market changes faster than the manuals? Antonio Argentieri answers in this interview, where he presents the third edition of his…
· 4 min -
From customer to valueProduct experience: 4 pillars to design it for digital channels
Product experience is the complete experience the buyer persona has of your product, both in the physical store and in digital channels. It is precisely in digital channels…
· 6 min -
From customer to valueHow to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand…
· 3 min -
From customer to valueDigital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a…
· 3 min -
From customer to valueUnderstand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona”
Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough…
· 4 min -
From customer to valueCosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when…
· 4 min -
From customer to valueAugmented Reality and Cosmetics: 3 case studies that show how augmented reality can involve the Millennials
What is the role of Augmented Reality in engaging the cosmetic customer? What role does Augmented Reality play in creating a positive product experience in cosmetics? Augmented reality…
· 7 min -
From customer to valueNow you can have your customers book meetings and visits online through Google Calendar
Through Google Calendar you can have your clients book appointments independently by showing your clients when you are free, and allowing them to book online via website, Facebook…
· 5 min -
From customer to valueMarketing automation: how to read and answer the needs of your target
Marketing automation is the use of software to identify the needs of a target (the group of people a company wants to reach) and to answer them with…
· 5 min -
From customer to valueBrand storytelling: how a shared story wins the consumer
Brand storytelling is the strategic use of narrative to communicate the identity, the values and the purpose of a company, so that the public recognises itself in the…
· 8 min
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Tell me about your priorities and the goals you want to reach.
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