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From customer to valueSocial listening: what it is and 5 reasons to use it in cosmetic product strategy
Trend keywords, top contributors and most engaging images (Datalytics) Social listening is the analysis of public online conversations about a brand, its products, its market and its competitors,…
· 5 min -
From customer to valueHow to add your business to Google Maps when your stores are a network: a guide for chains and franchises
To add your business to Google Maps, open business.google.com/add and select «Add your business to Google», or search for the business on Google Maps and select «Claim this…
· 14 min -
From customer to valueWebsite structure: a strategic guide for managers on SEO, UX and governance
A company website is the centre of its communication, the engine of its marketing, a sales channel and the first place where its brand identity takes shape online.…
· 11 min -
From customer to valueBrian Solis, Engage and the Conversation Prism: community before channels
Brian Solis, a leading expert in social media and creator of the well-known Conversation Prism (a visual map of social media, explained below), has published his latest work,…
· 8 min -
From customer to valueLong tail theory: what Anderson said and what AI changes
The Long Tail by Chris Anderson (Italian edition, Codice Edizioni) Long tail theory says that, online, the sum of many rare requests can be worth as much as…
· 6 min
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