Empower your Business in 2025: the Ultimate Guide to Pinterest Business Account and how to Convert it Now!
By Enrico GiubertoniUpdated 6 minutes to read
Marketing Managers, Retail Managers, and more generally Digital Managers face a constant challenge: how to stand out in an ecosystem dominated by platforms like Meta and TikTok, where content overcrowding and increasing competition make it increasingly difficult to reach your target meaningfully. The answer often lies in the ability to identify and leverage platforms that offer a distinct user intent and less advertising saturation. This is where Pinterest, and particularly the Pinterest Business Account, comes into play.
According to a Nielsen analysis of consumer packaged goods campaigns (food, health and beauty) in the US and UK, Pinterest delivers a 32% higher ROAS (return on ad spend) than other digital platforms (Pinterest Business, 2022), thanks to its ability to capture users in the “early consideration” phase.
Pinterest is not just a social network; it is a powerful visual platform based on inspiration, discovery, and, most importantly, purchase intent [Pinterest Trends Prediction]
Unlike other channels, Pinterest users are emotionally engaged with graphic signs and impactful images, showing a significantly higher purchase propensity.
This makes it a strategic tool for growth, “efficiency, and collaboration within” the team.
Using Pinterest for Business: Concrete Benefits for Specific Sectors
For Retail: The Pinterest Business Account offers the “opportunity to enhance the” in-store customer experience and personalize the “interaction. You can optimize inventory management, manage queues, and showcase the correct product display through visual merchandising, essential elements to achieve sales goals and maximize store profitability.”
For eCommerce: A Pinterest Business account allows you to showcase your products in a visual catalog, driving traffic directly to your product pages. With advanced features, you can customize marketing messages for different audience segments and monitor brand reputation online, crucial elements for attracting and engaging new customers and retaining existing ones. You can also measure the effectiveness of campaigns in real-time and make timely adjustments to maximize ROI.
With your Pinterest Business account, you can create themed boards, influencer/creator marketing campaigns and content that captures the imagination of potential customers, translating strategic objectives into operational tactics that are both concrete and effective.
How to Convert your Account into a Pinterest Business Account: the Essential First Steps
If you already have a personal profile on Pinterest and want to use it for your business, migrating to a Pinterest Business Account is a simple and strategic step. This operation opens the door to specific features designed for businesses, allowing you to expand your conversation and interaction potential on the platform.
What to Do: Step-by-Step Guide to Using Pinterest for Business Effectively in 2025
To fully exploit the potential of Pinterest Business in 2025, follow these detailed steps. This guide is designed to be a true checklist, guiding Marketing Managers, Sales Managers, and Digital Managers towards a pragmatic and results-oriented approach.
Durata stimata40 minutes
Create your Pinterest Business profile
Go to the official “Pinterest Business for companies” page – https://business.pinterest.com/create/ Follow the instructions to convert your profile into a business account.
Provide information about your Business
Enter the information that best matches your type of business. Don’t worry if they don’t fully capture what you do: Pinterest updates them often, but above all, you can always change them later.
Complete your business profile
You will be asked to provide information about your company, such as the name, website, and country
Select your Business category
Select your business goals and the focus (category) of your brand. This data is fundamental, as Pinterest might offer personalized services in the future. Don’t worry, you can change these choices later.
Enhance your brand
Choose the third option to enhance your brand. You can add company logos, validate your website, create personal Pin buttons to insert into your website, and much more.
Verify Your Website with Pinterest Business
Choose the “Claimed External Account” option: through this option, you can declare that your Shopify Shop, your website, your Instagram account are your property. Select Websites to validate our website.
Choose the validation method
Pinterest provides you with 3 validation methods: inserting a meta tag in the HTML of all your pages, uploading a file within your website, and inserting a TXT record within your Domain Host. Both operations require a minimum of technical skills, so I recommend having your site management team read this specific passage: among the 3 options, the second Upload HTML file is definitely the simplest. Keep in mind that I have noticed that Pinterest takes at least a day to validate the website, and in some cases more than a day. So don’t worry if the process is not instantaneous, instead arm yourself with patience and check back several times to see if the website has been validated.
Use Pinterest to Engage an Emotionally Involved Target
Pinterest is a graphic-based social network that has a target audience emotionally involved with graphic signs and impactful images. It is a rising social network that is gaining traffic from big players like Instagram, TikTok, and Facebook.
Frequently asked questions
Why should a company use Pinterest for business?
Because Pinterest offers a distinct user intent and less advertising saturation than platforms like Meta and TikTok. It is not just a social network but a visual platform based on inspiration, discovery and, above all, purchase intent: its users are emotionally engaged with impactful images and show a higher propensity to buy.
How many people use Pinterest in Italy?
According to Meltwater and We Are Social (2025), 28% of users in Italy use Pinterest, placing it just behind TikTok. For Marketing and Retail managers this means a reachable audience on a channel that is less crowded than the dominant platforms, where standing out is increasingly difficult.
How do you convert a personal Pinterest profile into a Pinterest Business Account?
Go to the official Pinterest Business page and follow the instructions to convert the profile. Then enter information about your business (name, website, country), select your goals and category, and enhance your brand with logos and Pin buttons. These choices can be changed later, so the migration is simple and low risk.
How do you verify your website on Pinterest Business?
Choose the “Claimed External Account” option and select Websites. Pinterest offers three validation methods: a meta tag in the HTML of all pages, an HTML file uploaded to the site, or a TXT record at the domain host. The file upload is the simplest; in my experience validation takes at least a day, sometimes more.
What can an eCommerce business do with a Pinterest Business Account?
It can showcase products in a visual catalog that drives traffic directly to product pages, customize messages for different audience segments, monitor brand reputation and measure campaign effectiveness in real time to adjust and maximize ROI (return on investment). Themed boards and creator campaigns help capture the imagination of potential customers.
