New Retail vs Smart Retail: What They are, why They Matter, and 10 Key Questions You Need to Ask as a Manager.
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Enrico Giubertoni
4 August 2025
Digital Retail Marketing is a crucial driver for innovation and competitiveness in physical stores within today’s market. It’s therefore essential to strategically integrate digital technologies and approaches into the retail environment to redefine brand-consumer interaction in the physical space.
In just a few minutes, discover where you stand on the innovation adoption curve [Rogersian categories]