The Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing
As a Head of Marketing, you are facing an undeniable reality today: the public’s adoption of conversational Artificial Intelligence (like ChatGPT and Gemini) is not a passing trend. It is a tsunami. While companies discuss implementation, budgets, and risks, your end customer is already elsewhere. They are already using these tools for personal, informational, and decision-making […]