Insights
Digital Marketing Mentality: blog by Enrico Giubertoni
Articles for marketing managers, sales managers and CEOs of B2B companies: how to read market signals, organise the systems and take the decisions.
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AI GovernanceBeyond the Hype: A C-Suite Framework for AI Ethics, Bias, and Transparency
Artificial intelligence is no longer a fleeting trend but a strategic imperative. As organizations accelerate its adoption, many are navigating a minefield of ethical and reputational risks that…
· 7 min -
AI GovernanceAI is the Body, Culture is the Mind: A Manichean Choice for Business Leaders
In a contemporary landscape where dialogue now spans five consumer generations, a successful strategy for AI for Business Leaders demands a tool capable of overcoming their intolerance for…
· 5 min -
AI transitionAI Creativity: How to Lead the Revolution and Escape the Marketing Stagnation
This isn’t an opinion. It’s a diagnosis. For the better part of a decade, the world of digital marketing has been running on a flatline of creativity. You’ve…
· 15 min -
AI GovernanceAI strategic vision: Will You Settle for Writing Prompts, or Will You Redefine Your Industry?
In the deafening buzz of the digital age, a single narrative about Artificial Intelligence has taken hold. It’s a story about productivity. About efficiency. About crafting the perfect…
· 7 min -
From customer to valueThe Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance
Welcome to the AI shopping era: our consumers are evolving, consequently their expectations too. The retail landscape is undergoing a radical transformation. This isn’t just a trend; it’s…
· 15 min -
From customer to valueEmpower your Business in 2025: the Ultimate Guide to Pinterest Business Account and how to Convert it Now!
Marketing Managers, Retail Managers, and more generally Digital Managers face a constant challenge: how to stand out in an ecosystem dominated by platforms like Meta and TikTok, where…
· 6 min -
AI GovernanceThe AI Organization Chart and the Future of Work
The classic organizational chart—a familiar web of roles and reporting lines—has long provided structure and clarity. But as artificial intelligence evolves from a helpful tool to a transformative…
· 8 min -
AI transitionAI for Trade Marketing: Shaping a New Mindset for a Competitive Edge
The advent of AI for trade marketing (AI) is not a distant future prospect but a current, transformative force For professionals navigating this field, the integration of AI…
· 10 min -
From customer to valueSmart Retail: 7 Key Principles to Empower Retail Outlets
Talking about Smart Retail is no longer just a trend, but the strategic transformation your business must actively lead to thrive: successfully implement it in your independent retail…
· 8 min -
From customer to valueStructured Data for Retail: Why a Retail Manager Should Exploit Them
Imagine this scenario: a digital first consumer is walking down the street and tells their smart assistant to book a hairdresser for 7 PM. Automatically, the smart assistant…
· 13 min -
From customer to value
Structured Data for Local Businesses: What They are and why a Retail Manager should Know how to Utilize Them
Almost all consumers use the internet to discover nearby services, and a significant share of Google searches has a local intent: here’s why a Retail Manager must know…
· 11 min -
From customer to valueFlash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
Flash Sales, or lightning sales, have revolutionized the e-commerce landscape, transforming from a simple promotional tactic into a fundamental strategic component for many successful brands. In an increasingly…
· 14 min
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