How to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand expects the [Continua a leggere ...]
Digital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a cosmetic product, [Continua a leggere ...]
Understand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona”
Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough in Cosmetics [Continua a leggere ...]
Cosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when important portions [Continua a leggere ...]
Augmented Reality and Cosmetics: 3 case studies that show how augmented reality can involve the Millennials
What is the role of Augmented Reality in engaging the cosmetic customer? What role does Augmented Reality play in creating a positive product experience in cosmetics? Augmented reality is progressively [Continua a leggere ...]
Now you can have your customers book meetings and visits online through Google Calendar
Through Google Calendar you can have your clients book appointments independently by showing your clients when you are free, and allowing them to book online via website, Facebook and Whatsapp. [Continua a leggere ...]
