C-Suite Marketing

When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the advertising expenditure (budget) to keep turnover stable. This article is the result of years of experience in consulting cosmetic companies and is therefore the result of the […]

What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us focus on one thing: what makes a metric, i.e. measuring parameters, effective? What are the effective measuring characteristics? To understand if a metric is effective there is

New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage of Digital Marketing as strategic leverage to conquer the final cosmetic consumer. In this article I’ll explain: New Normality: what consumers expect from your cosmetic company The

The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. Get a clear understanding when ours do: Strategies are operating in a growth direction Decisions are leading to a sustainable direction for the enterprise Actions are giving good results Digital

What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us focus on one thing: what makes a metric, i.e. measuring parameters, effective? What are the effective measuring characteristics? To understand if a metric is effective there is

During the Covid-19 (Lockdown) many cosmetics companies with a direct sales network experienced the unforeseen situation of not being able to sell in the presence and therefore having to adopt remote sales solutions by the network of promoters. It is important to note that Direct Selling is a very important sector of cosmetics: The Direct Selling

Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand expects the brand to always be omni present: For this reason, our digital marketing strategy should guide the customer in every phase of the use of the

Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a cosmetic product, favouring the product itself, you are less effective than when you favour the experience of using that product and its integration into their life and

How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when important portions of the face are covered by a mask? Each of us is aware that we have experienced a radical, totalitarian and destabilizing change in our