Enrico Giubertoni
About
Your Partner in AI & Digital Evolution.
Professional Profile
Author of four publications and hundreds of specialized articles, Enrico Giubertoni is recognized as a leading expert at the intersection of digital marketing and artificial intelligence, with experience dating back to 1998.His professional activity develops along two strategic lines: the implementation of digital marketing strategies and the integration of artificial intelligence solutions into business processes.Methodological Approach
To respond to evolving target needs and anticipate change, strategic alignment at the Top Management level is crucial, as is the training of internal teams on best-in-class practices.His method and expertise are dedicated to enabling organizations to achieve these conditions of strategic and operational alignment, ensuring the Digital & AI tracks are continually updated and proven effective in reaching defined goals.Expected Results
With his contribution, digital marketing maximizes its role as a lever to capture target segments, and the adoption of artificial intelligence becomes a systemic, measurable approach that drives real transformation in internal business governance.Why Choose Him
These competencies are actively shared through his role as a lecturer and corporate trainer. Giubertoni also collaborates with prestigious executive programs and international research centers, aiming to develop and disseminate advanced Digital & AI Marketing skills.His ability to analyze the evolution of the digital landscape is widely recognized, leading him to speak at both national and international events, and to serve as Executive Director at the international research center AI-Business Transformation Hub.Featured in the Press
Featured Clients Showcase
I first met Enrico as a participant in one of his insightful Digital Marketing workshops. I was immediately impressed by his expertise and his ability to translate complex concepts into actionable strategies. I've since continued to learn from him through his books, which offer a wealth of practical advice for business leaders. Among the many things I appreciated about him certainly the main ones were his direct, practical approach and ability to listen in and out of the classroom. Enrico followed me at a particular stage where I needed ad hoc professional coaching. He was close, valuable, and experienced with the suitable activity of analysis and reflection, especially on aspects of the professional/personal sphere.
I had the privilege of working with Enrico as our digital marketing consultant.
Specifically, Enrico helped us conduct a precise and timely analysis of our online presence and held internal training sessions with a practical approach strongly oriented toward achieving business objectives. He was able to actively involve the participants and bring out potential that had remained latent until that moment, enhancing the value of each of them by role and inclination.
Enrico also made a valuable contribution in the transition from Google Analytics 3 to GA4, through individual sessions, and supported me in the production of the annual report by giving me advice and food for thought that allowed me to highlight opportunities not yet emerged.
Enrico is certainly a professional who is prepared, competent, and passionate, but above all, he is a person whose humility, kindness, and friendliness I cannot help but emphasize.
Enrico was one of the professors in the Master's program I attended from November 2011 to July 2012, specifically for the part dedicated to the world of social media and online communication.
An undeniable expert in the field, I was struck by his passion and enthusiasm for the topics covered, which he updated instantly with the latest news or trends.
He gave me endless starting points and reflections, as well as advice and arguments for a dialogue that was instructive for me on this universe, which he manages in a fun as well as highly professional way.
Months after the end of the master's program, he still has the patience to listen to my questions and a willingness that is even hard to believe!
I believe that Enrico has a natural predisposition for teaching, which is hard to find in this field. Anyone who has the opportunity to include him as a teacher for courses or master's degrees on the subject, I believe should have no doubt about it.
