Why the cosmetic consumer wants innovation from your company
What happens when you company decides to embrace a commitment to innovation
Why consumers needs innovation in cosmetics
Cosmetic consumers need a global beautyexperience: the desire to find more immediateness and practicality in everyday life pushes cosmetic consumers to use digital tools dedicated to beauty routine in their everyday life.
With smartphones that make everyday experiences easier, consumers seek to supplement traditional cosmetics rituals with digital tools as a means to make everyday habits more practical.
As a result, our consumers invest on average in smartphones very important figures, up to thresholds approaching or exceeding 1000 USD or Euro (the iPhone X, for example, was launched at 999 USD: Apple Newsroom, 2017).
Why do consumers invest so much in smartphones? Because they want new digital innovation approaches from your company
Consumers use their smartphones as a tool able to augment their life experience: they feel the need to always have a device with them that is able to improve their well being (sense of identity) by:
Take wonderful pictures of themselves and their friends
Make wonderful videos with Dolby audio
Let their life to be facilitated by artificial intelligence
Have in their Mobile Device a display of the same or better quality as your home TV
And from their Beauty Routine they expect from digital a totally immersive experience that act as:
A facilitator of their everyday life
Able to provide Serendipities (new and unexpected opportunities)
If consumers make an important economic investment they expect an IMPORTANT Return on Investment from companies
And for cosmetics companies it means an Augmented Beauty Experience coming from digital devices
What benefit will come when you company starts to embrace a systemic approach to digital marketing innovation
When your cosmetics company embraces a systemic approach to digital marketing innovation this will bring new methodologies in providing the end consumer with innovative ways to experience cosmetic products.
In this way your cosmetic brand will provide the consumer with:
A 24/24/365 product experience
Full an innovative serendipities
That the consumer can experience everywhere, every time, by their smart devices
By the adoption of a systemic digital marketing innovation approach, your company will be able to create a reciprocal brand love link between your brand, your customers, and more in general the consumers.
Frequently asked questions
Why do cosmetic consumers need digital innovation?
Because they want a global beauty experience: the desire for more immediacy and practicality in everyday life pushes them to use digital tools in their beauty routine. With smartphones making everyday experiences easier, consumers supplement traditional cosmetic rituals with digital tools to make their daily habits more practical.
What do cosmetic consumers expect from brands on digital?
A totally immersive experience that facilitates their everyday life and provides serendipities, meaning new and unexpected opportunities. Consumers make an important economic investment in their smartphones, so they expect an important return from companies: for cosmetic brands this means an Augmented Beauty Experience delivered through digital devices.
What does a systemic approach to digital marketing innovation bring to a cosmetic company?
New methodologies to let the end consumer experience cosmetic products in innovative ways: a product experience available around the clock, every day of the year, full of innovative serendipities and reachable everywhere through smart devices. The result is a reciprocal brand love link between the brand, its customers and consumers in general.
