conversation prism is a paradigmatic representation of social media created by Brian Solis, Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley.

What is a conversation prism?

The conversation prism is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate

the conversation prism

The conversation prism

Why Communication Prism is defined as a living map?
Theoretically the conversation prism is a living map because is placed in a social media and people interact with it socially. It is a social object because people can interact with it, adding content, conversate about it, spread it in a social way.

As this map is published in Flickr, people can comment, or add notes integrating its content. As this map is published with a creative commons license, people can comment – as I am doing now – in their blog.

Why conversation prism is useful in social marketing?
As Brian Solis says in his post about the conversation prism, The future of communications introduces sociology, anthropology and – in my opinion – semiotics into the marketing strategy.

Conversations are taking place with or without you: how to face to social media needs specific effective social communication skills.

This map will help marketers and social media experts to visualize the potential extent and pervasiveness of the online conversations that can impact and influence their business and brand.

The evolution of marketing integrates traditional and social tools, connected by successful, ongoing relationships with media, influencers, and people.

Brian Solis says that he conversations that drive and define Social Media require a genuine and participatory approach.

In my opinion this new approach involves not a technological knowledge and old stream marketing, but a solid knowledge of social sciences:just because you have the latest tools to reach people, or have played around with them, doesn’t mean you can throw the same old marketing at them.

This visual map helps marketers to establish form of effective communication in social media.

How to use this Conversation Prism in a pragmatic way?

Brian Solis point out that as a communications or service professional, you’ll find yourself at the center of the prism – whether you’re observing, listening or participating. This visual map help you better understand how to listen and in turn, participate transparently, sincerely, and effectively and and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.

In the social economy, relationships are the new currency (Brian Solis).

I wrote this post about the Conversation Prism because I found yesterday evening a post about it by Attila Gárdos in this very interesting blog Blog Web 2.0, Web 3.0 by my Scoutle, a blog communities service: for this reason this post has born in social way.

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