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From customer to value
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From customer to valueBeyond the Map: ERP-Digital Retail Convergence as a Driver for Financial Velocity
Your physical Point of Sale is no longer an isolated destination; it is the final terminal of a hyper-connected digital ecosystem. In 2026, retail marketing success is no longer measured by mere…
· 6 min -
From customer to valueNew Retail vs Smart Retail: What They are, why They Matter, and 10 Key Questions You Need to Ask as a Manager.
L’evoluzione del commercio è incessante, una trasformazione continua che ridefinisce le modalità con cui le aziende interagiscono con i propri clienti e gestiscono le operazioni. In questo scenario…
· 11 min -
From customer to valueThe Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance
Welcome to the AI shopping era: our consumers are evolving, consequently their expectations too. The retail landscape is undergoing a radical transformation. This isn’t just a trend; it’s…
· 12 min -
From customer to valueSmart Retail: 7 Key Principles to Empower Retail Outlets
Talking about Smart Retail is no longer just a trend, but the strategic transformation your business must actively lead to thrive: successfully implement it in your independent retail…
· 7 min -
From customer to valueStructured Data for Retail: Why a Retail Manager Should Exploit Them
Imagine this scenario: a digital first consumer is walking down the street and tells their smart assistant to book a hairdresser for 7 PM. Automatically, the smart assistant…
· 13 min -
From customer to value
Structured Data for Local Businesses: What They are and why a Retail Manager should Know how to Utilize Them
96% of consumers use the internet to discover nearby services, and a significant 46% of all searches on Google have a local intent: here’s why a Retail Manager…
· 11 min -
From customer to valueFlash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
Flash Sales, or lightning sales, have revolutionized the e-commerce landscape, transforming from a simple promotional tactic into a fundamental strategic component for many successful brands. In an increasingly…
· 12 min -
From customer to valueConquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
Constantly and carefully monitor the consistency of your company’s digital and physical channels (the store). Track the right KPIs and cross-reference data from other departments to have a…
· 3 min -
From customer to valueThink like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking…
· 6 min -
From customer to valueStrategie di Digital Marketing per Negozi nell’Era Onlife
Strategie di Digital Marketing per Negozi nell’Era Onlife L’era digitale ha trasformato radicalmente il comportamento dei consumatori, e i punti vendita fisici non possono più operare isolatamente. Oggi,…
· 4 min -
From customer to valuePerformance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the…
· 3 min -
From customer to valueAugmented Reality and Cosmetics: 3 case studies that show how augmented reality can involve the Millennials
What is the role of Augmented Reality in engaging the cosmetic customer? What role does Augmented Reality play in creating a positive product experience in cosmetics? Augmented reality…
· 5 min
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