Process and organisation
OnLife is a concept of the philosopher Luciano Floridi: the existential condition in which the distinction between online and offline life no longer makes sense, because we are always connected and the digital is part of daily life, of the body and of relationships.
The difference with Phygital: OnLife describes the condition of the person and of society, and is a philosophical and anthropological concept, while Phygital describes a company strategy, and is a marketing and retail concept. OnLife explains how the consumer lives and decides; Phygital explains how a brand designs its touchpoints for that person.
Source: Manuale del Cosmetologo, capitolo 3.6, Tecniche Nuove.
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