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Change management model: how to implement it and prevent sabotage by internal employees

By Enrico Giubertoni

Trusted by

  • Worldline
  • Alba Leasing
  • L'Erbolario
  • 3M

Every change management model answers one question:

How does a company move from the way it works today to a better one?

Change management is the strategic discipline that guides a company through this move: it prepares employees, develops their skills and supports the new ways of working until they become normal. Its purpose is innovation, meaning a concrete and lasting improvement in the way the company creates value.

The most famous model is the Change Equation.

What the Change Equation is, who devised it and how it works

The Change Equation is a formula for understanding whether a company is ready to change. The idea goes back to David Gleicher, a consultant at Arthur D. Little, in the 1960s; Richard Beckhard and Reuben T. Harris popularised it in their book “Organizational Transitions: Managing Complex Change” (1987), and Kathie Dannemiller gave it the form best known today:

D × V × F > R

It reads like this:

  • D, dissatisfaction: employees perceive that the present situation is not working.
  • V, vision: they have a clear image of a better, reachable future.
  • F, first steps: they know the first concrete actions to get there.
  • R, resistance: the cost, economic and personal, of changing.

The multiplication sign is the step to understand: if one of the three factors is zero, the product is zero too, and change does not overcome resistance, however strong the other two are.

A five-factor variant derives from this formula, usually attributed to Timothy Knoster, and it shows what happens when one factor is missing:

Vision + Skills + Incentive+ Resource + Action Plan = ChangeAll five are present=ChangeVision is missing=ConfusionSkills are missing=AnxietyIncentives are missing=Gradual changeResources are missing=FrustrationAction plan is missing=False starts

Why this model is now outdated

The equation was useful for years, but today practitioners question it. Jason Little offers an excellent summary of the critical position in his LinkedIn article “The Change Equation is Wrong”. The analysis identifies three main limits:

  • Change is not a linear process. The equation suggests that change is an event to “install”. In reality the organisation is a complex adaptive system, and change emerges from it.
  • Leadership is not the installation of change. The classic model sees the leader as a “change agent” in command-and-control style. The contemporary leader is a facilitator who prepares the environment for exploring the future together.
  • Employees are not “resistors”. This is the most harmful myth. The equation leads us to label employees’ reactions as “Resistance” (R). Yet, as Little observes, employees do not resist change: they resist being changed.

Why employees resist being changed

In my view there are three reasons, and they are the real perceptions and fears of people who work in companies:

  1. The fear of a negative reassessment of one’s professional value, meaning the fear of “you are no longer needed”.
  2. A risky, negative reassessment of one’s contract conditions and of the cost-quality ratio of one’s work.
  3. The lack of habit of professional evolution, so that many profiles have always been “used to working this way” and live change as stress.

Today these fears grow with the automation and innovation brought by artificial intelligence, which provoke real mechanisms of boycott inside companies.

From resistance to passion: the human factor as the engine

The critique of “resistance” opens a deeper understanding. The reaction we label as negative is often more than fear: it is the defence of something valuable, professional passion.

Employees are active contributors with their own expertise. They are craftspeople, experts, creative professionals. They love their work and take pride in their competence. A badly managed organisational change feels like a direct threat to that passion, because it can:

  • devalue their mastery, making skills built with effort obsolete;
  • reduce their autonomy, imposing rigid processes that suppress initiative;
  • remove the meaning of their work, distancing them from the purpose that motivated them.

The real task of a leader is to connect change to the passions of the team, with an innovation mindset as the common ground, and the contest against resistance disappears as a consequence.

Beyond the formula: enabling passion with upskilling and co-creation

If the objective is to turn passion from a potential brake into the engine of change, what does a manager do in practice? The answer is to move the focus from management to enablement, with two strategic levers:

  1. Upskilling for mastery. Upskilling develops the abilities required by the current role, while reskilling is training for a new role. Offering upskilling paths built on a method is the most powerful way to honour the passion for competence. It sends the team a clear message: “Your passion matters so much that we invest to carry it into the future.”
  2. Co-creation for purpose and autonomy. Involving employees actively through co-creation responds to their need for autonomy and purpose. If I help define the future, change is no longer something I suffer: it becomes a project in which I have a leading role.

Where does the Change Equation come from, and why is it questioned today?

The Change Equation (D×V×F>R) is a classic change management model: dissatisfaction, vision and first steps, multiplied together, must exceed resistance. The idea comes from David Gleicher in the 1960s; Richard Beckhard and Reuben T. Harris popularised it in their book “Organizational Transitions: Managing Complex Change” (1987). Today many practitioners consider it outdated, because it promotes a mechanical, top-down view of change.

Why do employees seem to resist a change?

As Jason Little writes, employees do not resist change, they resist being changed. They fear a negative reassessment of their professional value and contract conditions, and many have always been used to working in a certain way. What looks like resistance is often also the defence of professional passion.

How can a manager turn professional passion into the engine of change?

By moving the focus from management to enablement, with two levers: upskilling paths built on a method, which honour the passion for competence, and co-creation, which answers the need for autonomy and purpose.

Enrico Giubertoni

Enrico Giubertoni

Performance Systems Architect™

Enrico Giubertoni is a revenue systems designer, management consultant and keynote speaker.

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As a Performance Systems Architect™, since 1998 he has been decoding digital signals for revenue governance and Signal Intelligence™ (reading latent buying signals) in B2B companies. His work identifies Analytical Inertia (the data a company owns but does not turn into decisions) within business units and turns it into Financial Velocity, the speed at which a company generates value.

He is the author of five publications on digital marketing and more than 340 articles, and since 2006 he has run one of the longest-running strategy blogs in Europe.

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