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Glossary

Business unit

A business unit is a division of a company with its own products, customers and accounts, led by a manager accountable for its revenue and margins.

In companies organised by business unit, each unit tends to choose its own tools and methods: that is where the data a company owns and does not turn into decisions accumulate, along with the misalignments between departments that slow shared work down.

An example

A chemical group has three business units: paints, adhesives and additives. Each has its own price list, sales force and accounts, and each has adopted a different AI assistant.

cc$BY-NCEnrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com

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