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Glossary

Competitive strategy

Subject areaProcess and organisation

Competitive strategy: Competitive strategies are the strategies that let a company read data and choose in a way that makes it prevail over competitors.

Michael Porter gave the subject its classic form in the book "Competitive Strategy" (1980). The quality of these strategies depends on how managers read data, so cognitive bias is their first risk.

An example

A consumer electronics chain stops chasing the prices of large websites after reading that its customers buy for the in-store assistance.

Related entries

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Up to Strategic marketingStrategic market…Up to Strategic marketing←Competitive str…Down to DifferentiationDifferentiationDown to CommodityCommodityDown to Differentiation→

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cc$BY-NCEnrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com

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