Data and infrastructure
A customer data platform (CDP) is software that collects data about the same person from several sources and reconciles it into a single profile.
It unifies what is already defined, and it stays powerless in front of ambiguity: if "lead" means two different things in two departments, the platform replicates that difference faster and at greater cost. The working order puts definitions first and tooling second.
An example
For Marketing a lead is someone who downloaded a guide; for Sales a lead is someone who asked for a quote. While both definitions live side by side, the platform delivers one unified profile that the two departments keep reading in two ways, and the monthly meeting argues again about which number is the real one.
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