Financial Velocity is the time that separates a market signal from the revenue it produces.
The term, coined by Enrico Giubertoni, shifts attention from the amount of revenue to the speed at which it arrives.
An example
Two companies receive the same request for a quote: the first sees it at once and answers the same day, the second finds it in the end-of-month report. The signal is the same, the Financial Velocity is not.
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