Revenue and sales
Cross-selling is the sales technique of offering customers products or services that complement what they are buying.
It raises the value of each purchase and makes use of a customer already won, so it improves the ratio between revenue and acquisition cost. It differs from up-selling, which offers a higher version of the same product. In e-commerce it took the form of the ‘customers who bought this also bought’ suggestions made famous by Amazon; in a shop it works only if the complementary product is really in stock, which is where integration with the ERP becomes decisive.
An example
Someone buying a camera finds the right lens and memory card already in stock in the shop.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.