Channels and tools
E-commerce is the sale of goods and services through a digital channel, from a company's own site to an app to the store that completes online a purchase that began at the shelf.
In the articles it is a channel to be engineered rather than a catalogue to be published: the experience of use decides whether a visitor buys, and the way an own shop tells itself apart from the large marketplaces is what keeps it standing next to them.
An example
A company measures that customers living near its stores fill the basket and abandon the payment, while customers further away complete the order online. Read by area, the same figure changes the decision: a basket abandoned two streets from the store becomes a click and collect offer, and the salesperson at the shelf enters the journey.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.