Channels and tools
Conversational commerce is commerce based on conversation.
Instead of a catalogue to scroll through, the «electronic shelf» of traditional e-commerce, the user talks with a system, usually an advanced chatbot, which through targeted questions finds the products that suit the person best. Today the sector starts from selling inside a conversation on messaging apps or chats. It is set to spread through the personal shopping assistant built into e-commerce sites, which works as a new search engine based on dialogue.
Source: Manuale del Cosmetologo, capitolo 3.6, Tecniche Nuove.
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