Channels and tools
Digital retail is the evolution of traditional commerce in which every stage of the customer journey is enabled by technology.
The physical shop stops being a warehouse open to the public and becomes a hub of experience and logistics linked to the digital channels: it shows its stock online, ships web orders and handles pick-ups. It is the general term of which New Retail and smart retail are two variants.
An example
A shop that shows its stock online, ships web orders from its own storeroom and lets customers collect app purchases at the till.
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