Subject areaProcess and organisation
Lean UX is the application of lean to user experience design (UX, the way a person experiences using a product or a website).
Instead of long design documents approved once and for all, the work runs on hypotheses: you state an assumption about user behaviour, build the lightest prototype that tests it, and observe. Jeff Gothelf and Josh Seiden set it out in «Lean UX» (2013).
In marketing it is the method for designing landing pages, forms and purchase paths: every design choice is a hypothesis about conversion, and it is tested with real people before it becomes final.
Source: Jeff Gothelf, Josh Seiden, Lean UX, 2013.
An example
A regional bank wants to simplify its online loan application. Instead of redesigning the whole path it states a hypothesis (people drop out when asked for documents), prepares two versions of that single step and watches where people stop.
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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