Cosmetics and the beauty market
Product Media is the name Enrico Giubertoni gave, in his book I social nella cosmesi, to apps (including augmented reality apps) that work as media channels while being totally customised to the needs of the end user.
Brands like L'Oréal use them as if they were social channels, running paid campaigns on them to grow branding and sales.
An example
L'Oréal's virtual make-up try-on app, used as a channel to invest advertising in.
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