Channels and tools
Retargeting, written remarketing in the articles, is advertising that comes back to somebody who has already visited a site or handled a product, and picks its message from that behaviour.
In the articles it sits among the things algorithms now orchestrate on their own, driven by shopper behaviour recorded as it happens. What separates a useful reminder from a nuisance is the data the advertisement carries with it.
An example
A customer puts a spare part in the basket and stops before paying. The next day an advertisement shows that part with the delivery time of the nearest warehouse, read straight from the management system: the same ad slot, carrying a real stock figure, stops being a reminder and becomes an answer.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.