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Glossary

Revenue Blueprint™

The Revenue Blueprint™ is Enrico Giubertoni's proprietary protocol for removing the friction that separates commercial activity from revenue.

It is a structural intervention, not a touch-up: the map on which Marketing, Sales and Management align, and through which artificial intelligence is governed too.

An example

For decision makers, governing artificial intelligence means ensuring that every algorithm is synchronized with the corporate Revenue Blueprint™: a tool that does not serve that map adds friction instead of removing it.

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