Artificial intelligence
Artificial intelligence is the set of computer systems able to perform tasks that call for human cognitive faculties: reasoning, understanding language, recognising images, learning from data.
In Enrico Giubertoni's articles the term almost always arrives with a caveat about method: whoever holds it to be a tool to be managed reduces it to a cost centre to be optimised, while the competitive advantage comes from the organization that governs it, from the org chart, the roles and the culture, before the model that was bought. That is where companies slip: buying a platform is far easier than redesigning roles, decision flows and data responsibilities.
An example
A management team buys a licence, hands it to Marketing and Sales and announces the project, while roles and responsibilities stay exactly as they were. The tool sits on top of an unchanged process, and the pilot closes without having changed a single decision.
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