Artificial intelligence
Smart buying is how people buy when they use artificial intelligence to ask targeted questions, compare alternatives and decide quickly and with more information.
It covers every transaction, from a purchase to a contact request. It is the evolution of InfoCommerce: research before buying no longer goes through ten pages of results but through a conversation with an assistant, which picks the sources on the person's behalf. For a company this means an AI assistant's answer weighs as much as a shop window, which is where generative engine optimisation comes in.
An example
Before choosing a vacuum cleaner, a person asks an AI assistant to compare three models against their home and budget.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.