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Glossary
Generative engine optimisation
Channels and tools
Generative engine optimization (GEO, also called answer engine optimization or AEO) is the work that gets a company inside the answers written by a conversational assistant, where one answer stands in place of ten results to scroll through.
In the articles the concept arrives before the name: the fight for visibility moves to grounding, the anchoring of the answer to the data and content the model leans on, and the goal becomes how reliable the model finds your brand, so that the company's data and content become the basis of what the assistant tells the customer.
An example
A manufacturer discovers that the assistant recommends three competitors to anybody asking who supplies a given component, and that its own technical sheet exists only as an image. Rewritten as text, with structured data and quotable sources, the same information becomes citable and the company name enters the answer.
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