Metrics and measurement
Core Web Vitals are the three measurements Google uses for a page's technical experience: how long before the main content appears, how promptly the page answers the first interaction, how much the layout shifts while loading continues.
They count because they feed into ranking, and because a slow page loses the visitor before the content has had its chance.
An example
A manufacturer's site has image-heavy product pages that keep loading while the visitor is already reading, and the text jumps under their thumb. Phone visitors leave before the enquiry form, and the fault shows up in Core Web Vitals before it shows up in the number of enquiries.
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