Channels and tools
AR and VR stand for Augmented Reality and Virtual Reality.
They let a customer try a product when buying or researching at a distance, without physical contact with the product. The difference: Augmented Reality overlays digital elements on the real world framed by the camera, so the lipstick appears on your own lips in real time; Virtual Reality replaces the real world with an entirely digital environment, usually entered with a headset, for example a shop or a beauty cabin rebuilt in three dimensions.
Source: Manuale del Cosmetologo, capitolo 3.6, Tecniche Nuove.
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