Metrics and measurement
Bounce rate is the share of visits that end on the landing page, with the visitor leaving from there.
In the one article that cites it, it sits among the signals of how useful a page felt, read together with average time on page and exit rate.
An example
The category pages of a company site pull traffic from search and show a high bounce rate. Visitors arrive and stop there: the site's internal structure sends them back to start the search over, and the category taxonomy is steering navigation badly.
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